Bachelor of Arts (Media Studies)
University of Malaya
In this course, you will develop the skills required in designing, planning, creating, organizing, editing and processing of digital content for marketing through use of media. You will understand the close relationship between marketing, communications, multimedia and management. You will gain knowledge of the methods used both practically and theoretically on the editing of media content and production to adapt to the current marketing needs. Through this course, you will develop your production skills and be exposed to issues surrounding the media marketing environment such as marketing strategy, retail, branding, promotion, advertising and communication factors.
RM7,200.00
Intake & Other Details
| Local Students | |
| Duration | : 3.5 Years |
| Price | : RM 7,200 |
| Intake | : September |
Entry Requirements
| Education Level | Results |
| STPM | Pass with minimum CGPA 3.00
Obtained minimum Grade B in any 2 subjects: |
| Matriculation / Foundation | Pass with minimum CGPA 3.00
Obtained minimum Grade B in 5 subjects at SPM level |
| STAM | Obtained minimum of Jayyid Jiddan
Obtained minimum Grade B in 5 subjects at SPM level |
| Diploma | Obtained minimum CGPA 3.00 in Diploma in Media Studies or its equivalent
Passed STPM not in the current year with at least CGPA 3.00 and meet specific program requirements as set in the specific program requirements for STPM holders |
| English Requirement | |
| MUET | Band 2 |
Why Choose UM?
- The first public university established in Malaysia with a long history since 1905.
- Ranked 1st in Malaysia, 26th in Asia and 205 globally by Best Global Universities.
- Top 10 Best university in Asia and top 60 in the World by QS World University Ranking.
- More than 600 international collaborative partners across the globe.
- The campus covers over 922 acres with ample student amenities within convenient reach.
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Specification: Bachelor of Arts (Media Studies)
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