BA (Hons) in Marketing Management with a specialism in Digital Marketing

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Asia Pacific University

Through this course, you will have an understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing. A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena. And the ability to critically evaluate and recommend appropriate digital tools and techniques in utilizing the plethora of social media platforms in optimizing market potential.

RM84,000.00

Intake & Other Details

Local Students
Duration : 3 Years
Price : RM 84,000
Intake : February, April, September

Entry Requirements

Education Level Results

Why Choose APU?

  • APU is ranked one of the Top 10 Private Universities in Malaysia in QS Asian University Raking
  • One of the most diverse international student community from students from more than 130 countries.
  • According to the latest study, 100% of graduates were employed upon graduating.
  • World class campus and facilities stretching over 11 acres in the heart of Bukit Jalil, KL.
  • The group has won over 200 local and international awards from the education industry.

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Specification: BA (Hons) in Marketing Management with a specialism in Digital Marketing

Intake

February, April, September

Duration

3 Years

Career

Advertising and Promotions Specialist, Banker, Chief Executive Officer, Chief Marketing Officer, Consumer Research Analyst / Manager, Creative Team Director, Customer Relationship Associate / Manager, Events Producer, Key Accounts Specialist / Manager, Management Consultant, Market Researher, Media Executive, Promotions Manager, Retail Expert, Retailing & Logistics Manager, Supply Chain Manager

Level

Degree

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