MBA (Marketing)- coursework
Nilai Univeristy
This MBA develops a working knowledge of key concepts on marketing, consumer behavior, customer relationship marketing and an awareness of diverse marketing contexts. You will be able to apply key concepts in conducting rigorous market environmental analysis, segmentation, targeting and positioning of a product/service offering and the preparation of viable marketing plans for domestic and international markets. You will be required to produce a project paper on current issues on marketing. The programme enhances further understanding of advanced level theories and empirical evidence concerning marketing management. You will learn skills to communicate in a managerial role including presentation of analysis, justification of recommended actions and messages intended to affect the perception of others. This programme is accredited by the Malaysian Qualifications Agency.
RM27,000.00
Intake & Other Details
| Local Students | |
| Duration | : 2 Years |
| Price | : RM 27,000 |
| Intake | : January, March, May, July, October |
Entry Requirements
| Education Level | Results |
| Bachelor’s Degree | Minimum CGPA 2.75 or equivalent; OR CGPA 2.50 – 2.75 subject to rigorous assessment; OR Related field with CGPA < 2.50; AND 5 years of working experience. |
| English Requirement | |
| TOEFL | 550 (writing-based) / 79 (internet-based) |
| IELTS | Band 6.0 |
Why Choose NILAI?
- Rated as Tier 5 for Excellent by SETARA Ratings.
- Well equipped with learning facilities such as it’s own aircraft hanger, kitchen, restaurant and more.
- Obtained 89% score under the Teaching and Learning rating by SETARA.
- Located in a mature township with all the necessary amenities.
- Provides frequent practical experience during the course studies.
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Specification: MBA (Marketing)- coursework
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