Bachelor of Mass Communication (Hons) (Public Relations & Marketing)
Taylor’s University
This course aims to develop your understanding of the fundamentals of marketing and the importance of public relations. You will be required to place emphasis and focus on enhancing your communication skills so as to effectively communicate, plan, design, create and implement public relations and marketing solutions depending on the request of the industry. Through this, you will be able to effectively evaluate, analyse, perform strategic planning solutions and engage problems related to the industry. You will also gain skills in critical analytical thinking and strategic tactical planning which will increase your capability and give you the edge in this environment.
RM94,000.00
Intake & Other Details
| Local Students | |
| Duration | : 3 years |
| Price | : RM 94,000 |
| Intake | : January, March, July |
Entry Requirements
| Education Level | Results |
| Taylor’s Foundation in Communication (FICM) |
Pass with min. CGPA 2.00 |
| Taylor’s Diploma in Communication (DICM) |
Pass with min. CGPA 2.00 |
| STPM | Min. CGPA 2.00 in 3 subjects and min. C for each subject |
| UEC | Pass with min. 5Bs including English |
| A-Level | Min. DDD |
| South Australian Matriculation (SAM)/ SACE International |
Min. ATAR 65 |
| Canadian Pre-University (CPU) |
Min. average of 60% in 6 subjects |
| IB | Min. 24 points in 6 subjects |
| Other Qualifications | Students with other qualifications will be considered on a case-by-case basis |
| English Requirement | |
| IELTS | Band 6.0 |
| TOEFL | 79 (Internet Based Test) |
| MUET | Band 4 |
| UEC English | B4 |
| O-Level | Grade C |
| 1119 (GCE-O) | Grade B |
Why Choose Taylor’s?
- No. 1 private university in Malaysia and Southeast Asia.
- Ranked top 1.1% top Universities in the World and Top 90 in Asia by QS World University Ranking
- 5-Stars rating in six other categories of the QS Stars University Ratings.
- World-class standard facilities and environment set on 27 acres of tropical greenery, and 5.5 acre lake.
- Top Private University in Malaysia for Graduate Employability Ranking.
- Campus is located in a convenient hub with prominent access to major malls and townships.
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Specification: Bachelor of Mass Communication (Hons) (Public Relations & Marketing)
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