Bachelor of Business Administration (Honours) Majoring in Digital Marketing
University Tun Abdul Razak
This program provides you with the knowledge of how new marketing strategies, emerging technologies, and progressive marketing tools are used through digital media networks to communicate effectively with customers and optimize business planning and marketing tactics. It enables you to develop, implement and measure the impact of digital strategies, integrated with business management concepts. Over the course of this program, you will acquire knowledge of new technologies, gain expertise in the development of marketing strategies to connect with customers and learn how to leverage social media networks for business growth.
RM40,500.00
Intake & Other Details
| Local Students | |
| Duration | : 3 Years |
| Price | : RM 40,500 |
| Intake | : March, July, November |
Entry Requirements
| Education Level | Results |
STPM |
A pass at the STPM level with a minimum of Grade Point of 2.00 in any TWO (2) subjects and a pass in Mathematics and English at SPM level; Note: The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM. |
| A-Level | A pass A-Level with a minimum of Grade D in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification; |
|
Matriculation |
A pass at the Matriculation level, or Foundation or Pre-university with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government |
| STAM |
|
| UEC | A pass at the UEC level with minimum of grade B in FIVE (5) subjects including a pass in Mathematics & English. |
| Diploma | A Diploma with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government. |
| IB | A pass at the International Baccalaureate (IB) Diploma level with minimum score of 30 points. |
Others |
Other equivalent qualifications recognised by MQA/Malaysian Government
APEL (Accreditation of Prior Experiential Learning) |
| Additional Requirement | Credit in Mathematics at SPM level |
Why Choose UNIRAZAK?
- Established in early 1991 and is one of the first private universities in Malaysia to receive SIRIM certification ISO 9001:2000.
- Achieved 4-star rating for MYRA – Malaysian Research Assessment Instrument.
- Was awarded ‘Entrepreneurial Private University of the Year’ by the Ministry of Education.
- Awarded 5-star rating under the Emerging University category by the Ministry of Higher Education for SETARA.
- Honored for Outstanding Contribution to Education by Asian B-School Awards.
- Convenient campus location set against the hustle and bustle in the heart of Kuala Lumpur city itself.
Other Recommended Courses
Master in Strategic Human Resource Management
- Duration: 1 Year, 2 Years
- Intake : March, July, November
Specification: Bachelor of Business Administration (Honours) Majoring in Digital Marketing
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