BA (Hons) in Marketing Management with a specialism in Digital Marketing
Asia Pacific University
Through this course, you will have an understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing. A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena. And the ability to critically evaluate and recommend appropriate digital tools and techniques in utilizing the plethora of social media platforms in optimizing market potential.
RM84,000.00
Intake & Other Details
| Local Students | |
| Duration | : 3 Years |
| Price | : RM 84,000 |
| Intake | : February, April, September |
Entry Requirements
| Education Level | Results |
| STPM | 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent. |
| A-Level | 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| UEC | 5 Grade B’s in UEC with a Pass in Mathematics and English. |
| Matriculation/Foundation | Passed Foundation programme (minimum CGPA of 2.0). |
| Other | A qualification that APU accepts as equivalent to the above |
Why Choose APU?
- APU is ranked one of the Top 10 Private Universities in Malaysia in QS Asian University Raking
- One of the most diverse international student community from students from more than 130 countries.
- According to the latest study, 100% of graduates were employed upon graduating.
- World class campus and facilities stretching over 11 acres in the heart of Bukit Jalil, KL.
- The group has won over 200 local and international awards from the education industry.
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Specification: BA (Hons) in Marketing Management with a specialism in Digital Marketing
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