Bachelor of Arts in Mass Communication at Lincoln University College

Description

The programme presents to the students an interdisciplinary basis on the theory and skills essential to develop into media practitioners and more informed media consumers. The student through this course will gain real world experience in the mass media professions. The graduates will achieve a variety of careers openings related to media field, including advertising, corporate communication, public relations, journalism, and broadcasting. As a result students interested in graduate studies in this field can also opt for advanced studies in various fields across the country.

Intake Month(s)

January, July, October

Application Fee RM 500.00

Tuition Fee RM 25,900.00

Grand Total RM 26,400.00

EMGS Fee RM 3,500.00

Application Fee RM 6,000.00

Security Bond RM 1,500.00

VISA Renewal Fee RM 4,800.00

Tuition Fee RM 38,000.00

Grand Total RM 53,800.00

Note: International student fees may subject to 6% SST

Course Structure

Philosophy and Current Issues Course International Student
Malay Language Communication 2
Appreciation of Ethics and Civilizations International Students
Leadership Skills/New Subject: Human Relation and Leadership Theory
Malaysian Government and Public Policy
Community Service

Principles of Communication
Public Speaking
Development of Mass Communication Industry
Critical Reading and Academic Writing
Development Communications
Mass Communication: Concepts and Theories
Print Media I
Principles of Design
English
Photography
Print Media II
Reporting & Editing
Broadcast Journalism
Television Production
Basics of Camera
Light & Sound
Radio Journalism & Program Format
Radio Productions
Advertising: Concepts & Principles
Advertising in Print
Radio & Television
Press Laws and Media Ethics
Media
Culture and Society
Integrated Marketing Communication
Event Management: Principles & Method
Interpersonal Communication
Writing for Media
Science and Health Communication
Creative Communication

Choose two
(Global Media
Public Relations
Media Management
New Media Technologies
South East Asian Politics and Communication
Crisis Communication
Research Methodologies for Communication Studies
Research Project
Industrial Training)

Entry Requirement

Minimum Grade C (CGPA 2.0) in any 2 subjects, including credits in Mathematics and Science and a pass in English at SPM level

Minimum CGPA of 2.00 including credits in Mathematics and Science and a pass in English at SPM level

Successful completion of a relevant Foundation Programme with minimum CGPA 2.00 including credits in Mathematics and Science and a pass in English at SPM level

Successful completion of a relevant Diploma programme with minimum CGPA of 2.00

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