Total Fees

RM78,650

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Mass Comm & Media

  • Campus

    Shah Alam, Selangor

  • Certification

    UOW Malaysia, Glenmarie

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Description

The program develops students’ ability to think critically and strategically, engaging the markets with communication messages in creative ways. It provides opportunities to explore the media industry in greater detail through its areas of specialisation. Students may choose from the following specialisations: Corporate Communication, Advertising Media Management, Journalism and Broadcasting or Visual Communication

Intake Month(s)

February, June, September

Tuition Fee RM 78,650.00
Grand Total RM 78,650.00

Course Structure

  • Introduction to Mass Communication
  • Social Psychology for Communication
  • Media
  • Culture and Society
  • Professional Development & Leadership Skills
  • Principles of Advertising
  • Introduction to Corporate Communication
  • Introduction to Creative Media
  • Organisational Communication
  • Oral Communication
  • Writing and Referencing

  • Principles of Journalism
  • Communication Theories
  • Intercultural Communication
  • Communication Law
  • Research Methodology
  • Specialisations (4 subjects)

  • Undergraduate Seminar
  • Final Year Project (Part 1 & 2)
  • Internship**
  • Multimedia & Web Design (Elective)
  • Specialisations (3 subjects)

  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa
  • Entrepreneurship
  • Integrity and Anti-Corruption
  • Global Social Responsibility
  • Bahasa Kebangsaan A

  • Corporate Communication- (Corporate Identity and Brand Packaging
  • Event Management
  • Public Relations Management
  • Public Relations Campaign Skills: Theory & Strategy
  • Public Relations Writing
  • Media Relations
  • Crisis Communication and Management)
  • Advertising Media Management- (Creative Industries
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Interactive Media Promotions
  • Media Planning and Buying
  • Principles of Marketing
  • Strategic Brand Management)
  • Journalism & Broadcasting- (Broadcast Media Production
  • Citizen Journalism and Participatory Culture
  • Creative Industries
  • Digital Photography and Imaging
  • Print and Broadcast Journalism
  • Radio Production
  • Writing for the Screen)
  • Visual Communication- (Broadcast Media Production
  • Corporate Identity and Brand Packaging
  • Design Fundamental
  • Digital Photography and Imaging
  • Principles of Marketing
  • Publication Design
  • Visual Concepts and Ideation)

Entry Requirement

  • Minimum of two (2) Cs or a CGPA of 2.00.

  • Minimum of two (2) Ds in any subject

  • Minimum 5 credits (5Bs) including English

  • Successful completion of a relevant programme with a Pass.

  • Successful completion of a relevant programme with a minimum CGPA of 2.00.

What We Do

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