Bachelor of Arts in Communication (Honours) at Xiamen University Malaysia

Description

The Bachelor of Arts in Communication (Honours) offered by Xiamen University Malaysia is an outstanding programme that draws upon the rich history and expertise of Xiamen University in China. With a comprehensive curriculum that covers both theoretical knowledge and practical skills, our programme is designed to prepare students for success in the rapidly evolving field of communication. The Bachelor of Arts in Communication (Honours) offered by Xiamen University Malaysia aims to equip students with the skills needed to create content that effectively resonates with a diverse audience, utilising a range of platforms including print, digital, audio and video. Through this programme, students will learn to develop persuasive messages that can inspire and encourage action, whether it be breaking important news,writing a press release, creating a national campaign, or organising a high-profile event. With a focus on both theoretical knowledge and practical experience, the Bachelor of Arts in Communication (Honours) prepares students for careers in a variety of fields, including media, public relations, advertising, event management, and corporate communication. Graduates will be equipped with the skills and knowledge necessary to succeed in a rapidly evolving industry and make a positive impact in their chosen field.

Intake Month(s)

February, April, September

Application Fee RM 300.00

Refundable Deposit RM 300.00

Tuition Fee RM 87,000.00

Grand Total RM 87,600.00

Course Structure

Introduction to Communication
Introduction to New Media Studies
Introduction to Public Relations
Photography
Academic Writing
Audiovisual Production
Media Law and Ethics
Media Writing
Persuasive Communication
Public Speaking

Human Communication
Media Content Editing
Organisational Communication
Public Relations Campaign
Research Methods in Communication
Public Relations Consultancy
Media Literacy and Critical Thinking
Social Media and Crisis Communication
Screen Studies
International Communication

Final Year Project
Media Management
New Media Marketing
AI and Digital Communication
Data Analytics and Visualisatio
Industrial Training

Entry Requirement

Minimum Grade C (GP 2.0) in any two (2) subjects at STPM level

Minimum of Grade D in any two (2) subjects at A-Level.

Minimum 5 credits (5Bs) including English

Minimum CGPA of 2.0 out of 4.0 at Foundation/Matriculation level.

Successful completion of Foundation/Matriculation with a minimum CGPA of 2.00 out of 4.0.

Successful completion of a Diploma in Media and Communication or equivalent with a minimum CGPA of 2.0 out of 4.0.

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