Total Fees

RM84,600

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Mass Comm & Media

  • Campus

    Sepang, Selangor

  • Certification

    Xiamen University Malaysia

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Description

The Bachelor of Arts in Advertising (Honours) at Xiamen University Malaysia equips students with the creative, strategic, and analytical skills required to succeed in the dynamic advertising and communications industry. The programme covers key areas such as advertising principles, brand management, consumer behaviour, media planning, digital marketing, copywriting, and campaign development. Students gain hands-on experience through projects, case studies, workshops, and internships, enabling them to develop creativity, critical thinking, problem-solving, and communication skills. Graduates are prepared for careers as advertising executives, brand strategists, media planners, copywriters, or digital marketing specialists, while also providing a pathway to postgraduate studies in advertising, marketing, or related fields.

Intake Month(s)

February, April, September

Application Fee RM 300.00
Refundable Deposit RM 300.00
Tuition Fee RM 84,000.00
Grand Total RM 84,600.00

Course Structure

  • Introduction to New Media Studies
  • Introduction to Mass Communication
  • Accounts
  • Management for Advertising
  • Introduction to Advertising
  • Visual Communication Design
  • Advertising Creative
  • Advertising Copywriting
  • Principles of Marketing
  • Photography
  • Media Law and Ethics

  • Audiovisual Commercials
  • Media Planning
  • Advertising Workshop
  • Computer Modelling for Advertising
  • Advanced Digital Photography
  • Communication Campaigns
  • Advertising Psychology
  • Organizational Communication
  • Brand Management

  • Media Research
  • Design Thinking
  • Data Analysis and Visualisation
  • Broadcast Advertising
  • Industrial Training
  • Final Year Project

Entry Requirement

  • Minimum Grade C (GP 2.0) in any two (2) subjects at STPM level

  • Minimum of Grade C in any two (2) subjects at A-Level.

  • Minimum 5 credits (5Bs) including English

  • Minimum CGPA of 2.0 out of 4.0 at Foundation/Matriculation level.

  • Successful completion of Foundation/Matriculation with a minimum CGPA of 2.00 out of 4.0.

  • Successful completion of a Diploma in Media and Communication or equivalent with a minimum CGPA of 2.0 out of 4.0.
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