Bachelor of Management in Hospitality Management (Honours) at Xiamen University Malaysia

Description

This programme is specifically designed to equip students with the knowledge, competencies, and skills required in management and entrepreneurship for hospitality businesses. It focuses on key areas such as planning, coordinating, organising, analysing, and managing hospitality-related information, resources, and operations.; The curriculum emphasises the practical application of knowledge in areas including marketing, human resources, entrepreneurship, revenue management, leadership and supervision, digital technologies in hospitality, and operations management, all from both a local and international perspective. Students are also required to complete a six-week industrial internship, providing valuable work-based learning experience.; The primary aim of this programme is to offer a comprehensive learning pathway that supports the holistic development of students by imparting locally and globally relevant knowledge and competencies in hospitality management.

Intake Month(s)

February, April, September

Application Fee RM 300.00

Refundable Deposit RM 300.00

Tuition Fee RM 84,000.00

Grand Total RM 84,600.00

Course Structure

Principles of Economics
Principles of Finance
Principles of Accounting
Principles of Marketing
Principles of Management
Principles of Information System

Business Communication
Strategic Management
Organizational Behaviour
Operations Management
Fundamentals of Entrepreneurship
Major Courses- (Introduction to Hospitality and Tourism
Services Marketing
Accommodation Management
Smart Technology in Hospitality and
Tourism
Hospitality Revenue Management)

Research Methodology
Human Resource Management
Business Ethics
Major Courses- (Food and Beverage Management
MICE Management
Contemporary Issues in Hospitality and Tourism
Thesis
Industrial Training)

Choose two
(Business Analytics and Data Mining/ Cross-border Mergers and Acquisitions/ International Business/ Digital Marketing/ Introduction to Digital Economy/ Consumer Behavior )

Entry Requirement

Minimum Grade C (GP 2.0) in any two (2) subjects at STPM level

Minimum of Grade C in any two (2) subjects at A-Level.

Minimum 5 credits (5Bs)

Minimum CGPA of 2.0 out of 4.0 at Foundation/Matriculation level.

Successful completion of Foundation/Matriculation with a minimum CGPA of 2.00 out of 4.0.

Successful completion of a Diploma programme with a minimum CGPA of 2.00 out of 4.0.

Contact With Us