Bachelor of Arts (Honours) in Advertising and Branding at Sunway University, Subang Jaya

Description

The Bachelor of Arts (Honours) in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies and Professional Studies with technologies and processes in a coherent and relevant manner. The programme aims to produce world class graduates with a focus on competencies in creativity, critical thinking and entrepreneurial thinking, skills that are transferable across media and settings.

Intake Month(s)

February, April, September

Application Fee RM 700.00

Refundable Deposit RM 1,000.00

Tuition Fee RM 96,440.00

Facilities Fees (Total) RM 12,600.00

Grand Total RM 110,740.00

Course Structure

Principles of Advertising
Creative Thinking
Designing with Type
Graphic Communication
Digital Photography
Communication Theory and Practice
Conceptual Art Direction
Media
Culture & Society
English for the Arts

Integrated Marketing Communication
Global Branding and Identity
Creative Copywriting
Strategic Advertising Campaign
Law & Ethics in Communication
Digital Media Literacy
Corporate Identity Design
Free Elective 1
Free Elective 2
Communication Skills

Advertising Design & Production
Advanced Graphic Communication
Media Planning
Research Methodology in Advertising
Research Project in Advertising
Final Year Project
Industrial Training
Discipline Elective 1
Discipline Elective 2

Community Service for Planetary Health
Entrepreneurship Mindset and Skills
Falsafah dan Isu Semasa
Integrity & Anti-Corruption
Bahasa Kebangsaan A
English for the Arts
Communication Skills
Penghayatan Etika dan Peradaban

Choose two
(Basic Narrative Analysis
Celebrity Culture
Event Management
Intercultural Communication
Introduction to Packaging
Investor Relations
Political Communication
Psychology in Communication)

Entry Requirement

Minimum average Grade C or CGPA 2.00, including at least two principal passes.

Minimum of 8 points with a minimum Grade D in at least two subjects.

Minimum 5 credits (5Bs)

Successful completion of Sunway Foundation in Arts with a minimum CGPA of 2.0

Successful completion of a relevant Diploma programme with minimum CAVG 50% or CGPA 2.0

Minimum average of 55% in 6 subjects.

Minimum ATAR 55

Minimum of 24 points in six subjects (excluding bonus points)

Overall 55%

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