The BBA (Hons.) Marketing Management at MMU is a three-year, full-time degree designed to give students a strong grounding in business fundamentals while building specialized expertise in marketing and consumer behaviour. The programme combines core business courses — such as accounting, finance, management, economics, organizational behaviour and quantitative analysis — with specialised marketing modules covering topics like strategic marketing, consumer behaviour, promotional marketing, retailing, services marketing, marketing research, digital/international marketing, and brand & product management. Students also develop essential soft skills including strategic thinking, communication, public speaking, data-driven decision making, and creativity. Through a mix of academic training, market analysis projects, industrial training, and real-world marketing scenarios, graduates are prepared for careers as marketing executives, brand managers, market researchers, digital marketers, product developers, sales managers or customer-relations professionals — equipped with both theoretical knowledge and practical skills for the dynamic business environment.
March, April, July, August
