Diploma in Digital Business at Multimedia University (Malacca）

Description

This two-year diploma programme offers a variety of essential knowledge and skills in digital business through inquiry and exploration of new business models and opportunities in the digital era. This program also equips students with skills in shifting digital business transformation strategies, leading digital innovations, analysing valuable data for decision making, understanding the concept of how digital business transformation adapt with artificial intelligence, enhancing business analytics for digital business, engaging customers through digital marketing and experiencing in developing digital business practices.; Upon completion of the programme, students can opt to further study in a related undergraduate programme offered by Faculty of Business and Faculty of Management in MMU, except for Bachelor of Financial Engineering (Hons).

Intake Month(s)

March, April, July, August

Application Fee RM 570.00

Refundable Deposit RM 500.00

Tuition Fee RM 23,400.00

Semester/Trimester Fee RM 800.00

Grand Total RM 25,270.00

Course Structure

Business Management
Microeconomics
Digital Business Venture & Strategy
Business Accounting
Introduction to Digital & Social Media Marketing
Character Building
Business Communication in the Digital Age
Principle of Marketing
Web Design
Fundamentals of Business and Ethics
Business Finance
Introduction to Information System
Digital Logistics and Supply Chain Management

Quantitative Analysis
Macroeconomics
Business System Development
Web Development and Application
Cybersecurity
Introduction to Financial Technology
Business Analytics
People Management
Operations Management
E-Commerce
Decision Support System for Management
Digital Business Project

U1 – Philosophy and Current Issues/ Penghayatan Etika dan Peradaban
U2 – Basic Academic Writing/ Grooming and Professional Etiquette/ Bahasa Kebangsaan A
U3 – Introduction to Cultural Practices in Malaysia/ Family and Society in Malaysia
U4 – Personal Social Responsibility
Character Building
Sustainable Society

Innovation and Design Thinking
Introduction to Event Management
Digital Personal Branding & Professionalism
Introduction to Industry 4.0

Entry Requirement

Pass with minimum of 3 credits and at least a Pass in English.

Pass with minimum of 3 credits and at least a Pass in English.

Successful completion of a relevant Certificate (Level 3, MQF) in the related field with a minimum CGPA of 2.00, OR possession of an APEL.A certificate from MQA for admission into Diploma programmes.

Minimum grade C (CGPA 2.00) in any STPM subject with a pass in English at SPM level or its equivalent

Minimum 3 credits (3Bs) and at least a Pass in English

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