Total Fees

RM120,650

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Mass Comm & Media

  • Campus

    Subang Jaya, Selangor

  • Certification

    Taylor's University

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Description

Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing emphasises a strategic approach to marketing communications, including advertising, ensuring you craft a consistent message across all communication tools. Through real-world campaigns and PR events, you will learn to shape a compelling brand image and inspire brand loyalty using an integrated marketing communications framework. This programme equips you with proficiency in digital marketing, effective marketing communication strategies, and social media marketing. You will also have the opportunity to hone your skills in planning, strategising, and executing impactful marketing campaigns tailored to today’s media landscape.

Intake Month(s)

February, April, September

Application Fee RM 650.00
Tuition Fee RM 111,928.00
Internship Fee RM 8,072.00
Grand Total RM 120,650.00

Course Structure

  • Introduction to Mass Communication
  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • Innovative Media
  • Media Writing
  • Media Analytics
  • New Media and Society
  • Media Law & Ethics

  • Public Relations Principles
  • Promotional Writing
  • Publicity and Media Relations
  • Crisis Management
  • Organisational Communication
  • Introduction to Management
  • Principles of Marketing
  • Consumer Behaviour
  • Relationship Marketing
  • Research Methods

  • Final Project
  • Research Project
  • Professional Media Workshop
  • Public Relations Consultancy
  • Internship

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti dan Antirasuah
  • Social Innovation Project

Entry Requirement

  • Minimum grade C (CGPA 2.0) in any subjects

  • Minimum of DD in any subject

  • Minimum 5 credits (5Bs)

  • Minimum CGPA of 2.0 with credit in Mathematics and a Science subject, and pass English at SPM/O-Level

  • Successful completion of a relevant Foundation / Pre-U programme with min CGPA 2.00

  • Successful completion of a relevant Diploma programme with min CGPA 2.00

  • Minimum average of 55% in 6 subjects

  • Min. ATAR 55

  • Minimum 24 points and above in 6 subjects

  • Overall 50%

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