Bachelor of Mass Communication (Honours) in Public Relations and Event Management at Taylor's University

Description

Our Bachelor of Mass Communication in Public Relations and Event Management programme is designed to cultivate communication strategists who possess the skills and expertise to enhance an organisation's image and competitive edge through seamlessly integrated PR plans and captivating event campaigns. They believe in nurturing your ability to think critically, encouraging you to challenge viewpoints, explore creative ideas and concepts, and examine issues from a multitude of perspectives. Through internships, industry collaborations, and hands-on projects, you will develop the practical skills and industry insights necessary to thrive in the professional world. This distinguished programme fosters an intellectually stimulating community where only the most dedicated communication visionaries secure admission. This exceptional demand reflects our commitment to producing graduates who don't just participate in the industry — they transform it with fresh perspectives and innovative actions.

Intake Month(s)

February, April, September

Application Fee RM 650.00

Tuition Fee RM 111,928.00

Internship Fee RM 8,072.00

Grand Total RM 120,650.00

Course Structure

Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
Innovative Media
Media Writing
Media Analytics
New Media and Society
Media Law & Ethics

Design for Events
Events & Entertainment
Events Operation
Exhibition Management
International Public Relations
Promotional Writing
Publicity and Media Relations
Pubilc Relations Principles
Crisis Management
Research Methods

Professional Media Workshop
Final Project
Research Project
Public Relations Events Consultancy
Internship

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti dan Antirasuah
Social Innovation Project

Entry Requirement

Minimum grade C (CGPA 2.0) in any subjects

Minimum of DD in any subject

Minimum 5 credits (5Bs)

Minimum CGPA of 2.0 with credit in Mathematics and a Science subject, and pass English at SPM/O-Level

Successful completion of a relevant Foundation / Pre-U programme with min CGPA 2.00

Successful completion of a relevant Diploma programme with min CGPA 2.00

Minimum average of 55% in 6 subjects

Min. ATAR 55

Minimum 24 points and above in 6 subjects

Overall 50%

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