Total Fees

RM120,650

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Mass Comm & Media

  • Campus

    Subang Jaya, Selangor

  • Certification

    Taylor's University

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Description

Our Bachelor of Mass Communication in Public Relations and Event Management programme is designed to cultivate communication strategists who possess the skills and expertise to enhance an organisation's image and competitive edge through seamlessly integrated PR plans and captivating event campaigns. They believe in nurturing your ability to think critically, encouraging you to challenge viewpoints, explore creative ideas and concepts, and examine issues from a multitude of perspectives. Through internships, industry collaborations, and hands-on projects, you will develop the practical skills and industry insights necessary to thrive in the professional world. This distinguished programme fosters an intellectually stimulating community where only the most dedicated communication visionaries secure admission. This exceptional demand reflects our commitment to producing graduates who don't just participate in the industry — they transform it with fresh perspectives and innovative actions.

Intake Month(s)

February, April, September

Application Fee RM 650.00
Tuition Fee RM 111,928.00
Internship Fee RM 8,072.00
Grand Total RM 120,650.00

Course Structure

  • Introduction to Mass Communication
  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • Innovative Media
  • Media Writing
  • Media Analytics
  • New Media and Society
  • Media Law & Ethics

  • Design for Events
  • Events & Entertainment
  • Events Operation
  • Exhibition Management
  • International Public Relations
  • Promotional Writing
  • Publicity and Media Relations
  • Pubilc Relations Principles
  • Crisis Management
  • Research Methods

  • Professional Media Workshop
  • Final Project
  • Research Project
  • Public Relations Events Consultancy
  • Internship

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti dan Antirasuah
  • Social Innovation Project

Entry Requirement

  • Minimum grade C (CGPA 2.0) in any subjects

  • Minimum of DD in any subject

  • Minimum 5 credits (5Bs)

  • Minimum CGPA of 2.0 with credit in Mathematics and a Science subject, and pass English at SPM/O-Level

  • Successful completion of a relevant Foundation / Pre-U programme with min CGPA 2.00

  • Successful completion of a relevant Diploma programme with min CGPA 2.00

  • Minimum average of 55% in 6 subjects

  • Min. ATAR 55

  • Minimum 24 points and above in 6 subjects

  • Overall 50%