Bachelor of Mass Communication (Honours) at Taylor's University

Description

Throughout this Bachelor of Mass Communication programme, you will develop the core skills required for effective communication. You will learn the art of researching, honing your ability to gather and analyse information, while our focus on writing will sharpen your written communication skills, enabling you to craft compelling messages tailored to different audiences and platforms. This programme attracts an exceptional number of qualified applicants, creating a vibrant competitive environment where only the most dedicated secure a place. This interest stems from our track record of producing graduates who excel in the industry who showcase both technical expertise and creative vision.

Intake Month(s)

February, April, September

Application Fee RM 650.00

Tuition Fee RM 111,928.00

Internship Fee RM 8,072.00

Grand Total RM 120,650.00

Course Structure

Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
Innovative Media
Media Writing
Media Analytics
Media Law & Ethics

New Media and Society
Research Methods
Specialisation Modules (Choose 1)

Final Year Project (Choose 1 out of 5 Modules)
Research Project
Internship

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti dan Antirasuah
Social Innovation Project

Option 1-Digital Media Production: Narrative Writing
Digital Moving Image
Digital Animation and Compositing
Visual Storytelling
Audience Studies
Trends in New Media
Digital Media Creative Project
Option 2-Journalism & Media Practice: Journalism Fundamentals
Newsgathering and Writing
Narrative Journalism
Broadcast Journalism
Activism and the Media
New Media Production
Journalism Professional Practice: Option 3-Advertising & Brand Management: Advertising Fundamentals
Strategic Copywriting
Creative Design for Advertising
Brand Management
Corporate Identity & Branding Design
Media Planning and Analysis
Advertising & Brand Management Collaborative Project Option 4-Public Relations: Public Relations Principles
Promotional Writing
Publicity And Media Relations
Crisis Management
Organisational Communication
International Public Relations
Public Relations Events Consultancy/Public Relations Consultancy

Entry Requirement

Minimum grade C (CGPA 2.0) in any subjects

Minimum of DD in any subject

Minimum 5 credits (5Bs)

Minimum CGPA of 2.0 with credit in Mathematics and a Science subject, and pass English at SPM/O-Level

Successful completion of a relevant Foundation / Pre-U programme with min CGPA 2.00

Successful completion of a relevant Diploma programme with min CGPA 2.00

Minimum average of 55% in 6 subjects

Min. ATAR 55

Minimum 24 points and above in 6 subjects

Overall 50%

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