Bachelor of Mass Communication (Honours) in Advertising and Brand Management at Taylor's University

Description

For this Bachelor of Mass Communication in Advertising and Brand Management programme, you will delve into the world of advertising, creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand the evolving complexities of the advertising landscape and are committed to empowering you to navigate and lead within it. With a focus on real-world solutions, this programme is designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organisations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Because of this comprehensive learning structure, this programme gains interest among applicants who are eager to shape the future of brand storytelling in the media landscape.

Intake Month(s)

February, April, September

Application Fee RM 650.00

Tuition Fee RM 111,928.00

Internship Fee RM 8,072.00

Grand Total RM 120,650.00

Course Structure

Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
New Media and Society
Innovative Media
Media Writing
Media Analytics
Media Law and Ethics

Advertising Fundamentals
Strategic Copywriting
Principles of Marketing
Brand Management
Creative Design for Advertising
Corporate Identity and Branding Design
Research Methods

Advertising and Brand Management Collaborative Project
Media Planning and Analysis
Research Project
Internship

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti dan Antirasuah
Social Innovation Project

Entry Requirement

Minimum grade C (CGPA 2.0) in any subjects

Minimum of DD in any subject

Minimum 5 credits (5Bs)

Minimum CGPA of 2.0 with credit in Mathematics and a Science subject, and pass English at SPM/O-Level

Successful completion of a relevant Foundation / Pre-U programme with min CGPA 2.00

Successful completion of a relevant Diploma programme with min CGPA 2.00

Minimum average of 55% in 6 subjects

Min. ATAR 55

Minimum 24 points and above in 6 subjects

Overall 50%

Contact With Us