Total Fees

RM129,830

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Subang Jaya, Selangor

  • Certification

    Taylor's University

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Description

Step into the world of global business and marketing with Taylor’s Bachelor of Business (Hons) in International Business and Marketing. This degree equips you with practical skills, international perspectives, and the confidence to work across borders. You will learn to think critically, communicate effectively, and solve real-world problems—preparing you to support businesses in strategy, branding, and market growth on a global scale.

Intake Month(s)

February, April, September

Application Fee RM 650.00
Tuition Fee RM 124,804.00
Internship Fee RM 4,376.00
Grand Total RM 129,830.00

Course Structure

  • Accounting for Non-Specialists
  • Introduction to Management
  • Business Economics
  • Principles of Marketing
  • Introduction to Finance
  • Quantitative Methods for Business
  • Human Resource Management

  • Understanding Entrepreneurialism
  • Introduction to International Business
  • Consumer Behaviour
  • Marketing Analytics
  • International Finance
  • Integrated Marketing Communications
  • Export Practices and Management
  • Transnational Management
  • International Economic Theory and Policy
  • Interactive and Digital Marketing

  • Strategic Management
  • International Trade and Multinational Business
  • Services Marketing
  • Strategic Marketing Capstone Project
  • Entrepreneurship Accelerator Project I
  • Internship/Industry Immersion
  • International Business
  • Issues and Policies
  • International Marketing
  • Entrepreneurship Accelerator Project II
  • Contemporary Issues in Marketing

  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa
  • Emotional Intelligence in Action
  • Kursus Integriti dan Antirasuah
  • Social Innovation Project

Entry Requirement

  • Minimum grade C (CGPA 2.0) in any subjects

  • Minimum of DD in any subject

  • Minimum 5 credits (5Bs) including a minimum pass in Mathematics and English.
  • Candidates without a Pass in UEC Mathematics and English may be admitted if the candidate has a Pass in Mathematics and English at SPM or equivalent

  • Successful completion of a relevant Foundation / Pre-U programme with a minimum CGPA of 2.00

  • Successful completion of a relevant Diploma programme with a minimum CGPA of 2.00

  • Minimum average of 60% in 6 subjects

  • Minimum ATAR 60

  • Minimum 24 points and above in 6 subjects

  • Overall 50%

  • HSC (year 12), New South Wales with a minimum average of 60% in 5 subjects
  • Pass MOHE Matriculation with a minimum CGPA of 2.00
  • Pass Business Foundation from any other HEI

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