Total Fees

RM54,520

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Mass Comm & Media

  • Campus

    Cyberjaya, Selangor

  • Certification

    Multimedia University (MMU)

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Description

The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.

Intake Month(s)

March or April, July or August

Application Fee RM 570.00
Refundable Deposit RM 500.00
Tuition Fee RM 52,250.00
Semester/Trimester Fee RM 1,200.00
Grand Total RM 54,520.00

Course Structure

  • Communication Theories
  • Media Culture
  • Intercultural Communication
  • Academic Writing
  • Workplace Communication
  • Stakeholders Management
  • Public Relations Strategies
  • Media Law
  • Financial Communication
  • Mobile Journalism

  • Marketing Communication Strategies
  • Negotiation in Professional Contexts
  • Integrated Promotional Communication
  • Fundamentals of Strategic Communication
  • Corporate Communication
  • Digital Competency with Basic Programming
  • Brand Communication
  • Communication Research Methodology
  • Corporate Writing
  • Corporate Strategy

  • Capstone Project
  • Event Planning and Management
  • Corporate Advertising
  • Design Thinking for Strategic Communication
  • Internship
  • Sustainability Communication
  • Strategic Thinking and Planning
  • Crisis Communication Strategy

  • Character Building
  • Integrity and Leadership
  • Sustainable Society
  • Falsafah dan Isu Semasa(Philosophy and Current Issues)
  • Penghayatan Etika dan Peradaban (Appreciation of Ethic and Civilizations)
  • Bahasa Kebangsaan A
  • Personal Social Responsibility

  • Multimedia Applications for Communication
  • Creativity and Innovation
  • Office Application for Professionals
  • Corporate Training
  • Consumer Trends
  • Becoming A Leader
  • Professional Image and Etiquette

Entry Requirement

No entry requirements available for this course.

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