Bachelor of Multimedia (Hons) (Advertising Design) at Multimedia University (MMU)

Description

Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for the students to develop and enhance their skills and abilities to excel in this field.

Intake Month(s)

March or April, July or August

Application Fee RM 570.00

Refundable Deposit RM 500.00

Tuition Fee RM 62,250.00

Semester/Trimester Fee RM 1,200.00

Grand Total RM 64,520.00

Course Structure

Advertising Design 1
Advertising Design 2
Web Design
Experiential Brand Activation
3D Modelling and Printing
Internet and Mobile Application
Video Production
Mobile App Design and Development
Media Culture
Media Aesthetics

Advertising Design 3
Advertising Design 4
Audio Visual for Advertising
Video Production for Advertising
Integrated Marketing Communication
Digital Marketing
Multimodal Interaction Design
Sound Design 1
Semiotic Studies

Advertising Design Project 1
Advertising Design Project 2
Interactive Technology for Advertising
Design Research
Sound Design 2
Media Law
Media Anthropology
Internship Programme

Integrity and Leadership
Philosophy and Current Issues
Appreciation of Ethics and Civilizations
Bahasa Kebangsaan A (Students without credit in BM at SPM Level)
Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming

Corporate Identity
Information Design
Motion Capture
Project Management

Entry Requirement

No entry requirements available for this course.

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