Total Fees

RM56,520

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Cyberjaya, Selangor

  • Certification

    Multimedia University (MMU)

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Description

This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.

Intake Month(s)

March or April, July or August

Application Fee RM 570.00
Refundable Deposit RM 500.00
Tuition Fee RM 54,250.00
Semester/Trimester Fee RM 1,200.00
Grand Total RM 56,520.00

Course Structure

  • English for Business Communication
  • Understanding Management
  • Financial Accounting for Managers
  • Quantitative Analysis Models for Business
  • Entrepreneurship and Ethical Practices
  • Financial Management
  • Introductory Microeconomics
  • Fundamentals of Marketing
  • Human Capital and Organisational Behaviour
  • Digital Business
  • Cyber Security

  • Introductory Macroeconomics
  • Quality and Operations Management
  • Data Analytics for Businesses
  • Supply Chain Management
  • Business Application Development
  • Selling and Sales Management
  • Business Risk Management
  • Innovation Management
  • Introduction to Financial Technologies
  • Management of Strategy
  • International Business OR International Economics
  • Marketing Research Methods
  • Promotional Marketing
  • Understanding Consumer
  • Retailing

  • Business Information Systems
  • Strategic Management Information Systems OR Business Intelligence
  • Project Management
  • Marketing Management Research Project
  • International Marketing
  • Strategic Marketing
  • International Trade and Policy
  • Social Media and Digital Marketing
  • Product and Service Marketing
  • Industrial Training

  • Character Building
  • Sustainable Society
  • Philosophy and Current Issues
  • Appreciation of Ethics and Civilizations
  • Bahasa Kebangsaan A
  • Integrity and Leadership
  • Co-curriculum

Entry Requirement

No entry requirements available for this course.

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