Total Fees

RM56,520

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Cyberjaya, Selangor

  • Certification

    Multimedia University (MMU)

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Description

This specialised degree program emphasises both conventional marketing theories and digital applications which are required by most industries in the market today. Students that complete this program will be equipped with the knowledge and skills necessary to navigate the competitive world waiting for them. By the time they graduate, students of this program will have the ability to handle the intricate challenges of modern digital marketing.; Conventional marketing theories taught in this course prepare students to understand the foundations of marketing while developing their skills to identify target markets, design marketing strategies and optimise various communication tools. This, added with the many digital based subjects offered to them, produces students with a holistic educational experience and comprehension that will be valuable across multiple industries.

Intake Month(s)

March or April, July or August

Application Fee RM 570.00
Refundable Deposit RM 500.00
Tuition Fee RM 54,250.00
Semester/Trimester Fee RM 1,200.00
Grand Total RM 56,520.00

Course Structure

  • Accounting for Decision Making
  • Business Law
  • Principles of Finance
  • Fundamentals of Marketing
  • Managerial Statistics
  • Management
  • English for Business Communication
  • Business & Society
  • Fundamentals of Economics
  • Web Design
  • Elective 1
  • Character Building
  • Fundamentals of Digital Competence with Basic Programming
  • Sustainable Society

  • Management Information System
  • Organizational Behaviour
  • Human Resource Management
  • Entrepreneurship
  • Business Analytics
  • Mobile App Design & Development Strategic Marketing
  • Multimedia Applications for Strategic Communication
  • Digital Marketing
  • Innovative Product Marketing
  • Elective 2
  • Elective 3
  • Elective 4

  • Strategic Management
  • Digital Transformation Technologies
  • Sales & Professional
  • Business Marketing
  • Marketing Research
  • Consumer Behaviour
  • Brand Management Service Marketing
  • Global Marketing
  • Integrated Marketing Communications
  • Industrial Training

  • U1 – Philosophy and Current Issues/ Penghayatan Etika dan Peradaban
  • U2 – Basic Academic Writing/ Grooming and Professional Etiquette/ Bahasa Kebangsaan A
  • U3 – Introduction to Cultural Practices in Malaysia/ Family and Society in Malaysia
  • U4 – Personal Social Responsibility
  • Character Building
  • Sustainable Society
  • Fundamentals of Digital Competence with Basic Programming

  • Choose four
  • (Theory of Inventive Problem Solving
  • Leadership
  • Relationship Marketing
  • Digital Media in Business
  • Event Marketing
  • Open electives from other faculties)

Entry Requirement

No entry requirements available for this course.

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