The programme is designed to nurture a creative mindset and the ability to solve design problems through creative conventions. It focuses on empowering key visual components and practical processes to address complex communication issues. Additionally, it aims to establish creative design innovations that are translated into entertainment, advertising, online media, motion graphics, and multimedia applications to meet various industry needs.; This programme is designed based on contemporary digital media trends. It covers a wide spectrum of digital media technical modules, including computer graphics, digital imaging, videography, and interactive media.