Master of Marketing at Sunway University, Subang Jaya

Description

This programme will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This programme will critically explore global issues facing firms, markets and consumers, providing you with the ultimate springboard to a range of marketing-related careers.

Intake Month(s)

January, March, May, July, September

Application Fee RM 700.00

Refundable Deposit RM 1,000.00

Tuition Fee RM 55,200.00

Facilities Fees (Total) RM 3,240.00

Grand Total RM 60,140.00

Course Structure

Marketing Theory & Application
Consumer Behaviour
Global Marketing
Marketing Communication
Services Marketing
Marketing Research Methods
Strategic Marketing
Research Project I
Research Project II

Choose one
(Digital Marketing
Marketing Analytics
Business to Business Marketing)

Entry Requirement

Successful completion of a Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate
or in related fields with CGPA between 2.00 and 2.50 subject to rigorous internal assessment
or in non-related fields with CGPA ≥ 2.00 and at least two years’ relevant work experience subject to internal assessment
or in non-related fields with CGPA ≥ 2.00 without work experience, subject to prerequisite courses.

Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.

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