Total Fees

RM114,020

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Subang Jaya, Selangor

  • Certification

    Sunway University , Lancaster University

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Description

This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.

Intake Month(s)

February, April, September

Application Fee RM 700.00
Refundable Deposit RM 1,000.00
Tuition Fee RM 102,520.00
Facilities Fees (Total) RM 9,800.00
Grand Total RM 114,020.00

Course Structure

  • Business Law
  • Digital Business
  • English for Business
  • Fundamentals of Accounting
  • Fundamentals of Business Finance
  • Fundamentals of Economics
  • Principles of Business Analytics
  • Principles of Management
  • Principles of Marketing

  • Consumer Behaviour
  • Human Resource Management
  • Integrated Marketing Communication
  • Marketing Analytics
  • Marketing Management

  • Business Ethics and Sustainability
  • Digital Marketing
  • International Marketing
  • Product Innovation and Commercialisation
  • Services Marketing
  • Strategic Management
  • Sustainable Business
  • Internship/ Business Consultancy Project/ Launching your Future Start-up

  • Appreciation of Ethics and Civilisation
  • Bahasa Kebangsaan A
  • Entrepreneurial Mindset & Skills
  • Community Service for Planetary Health
  • Integrity & Anti-Corruption
  • Philosophy and Current Issues
  • Communication Skills

  • Choose two
  • Entrepreneurship & Innovation- (Entrepreneurship and Innovation in the Global Context
  • Transformative Entrepreneurship in a Digital World)
  • Project Management- (Project Management
  • Operations Management OR Quality Management)
  • Business Analytics- (Business Intelligence Applications OR Data Analytics for Business Decisions
  • Advanced Data Visualisation)

Entry Requirement

  • Minimum average Grade C (CGPA 2.00) with at least two principal passes.

  • Minimum of 12 points with at least Grade D in two subjects.

  • Successful completion of Sunway Foundation in Arts with a minimum CGPA of 2.0
  • or Sunway Foundation in Science and Technology with a minimum CGPA of 2.0.

  • Successful completion of a relevant Diploma programme with a minimum CAVG 50% or CGPA 2.0.

  • Minimum average of 55% in 6 subjects.

  • Minimum 55%

  • Minimum of 24 points in six subjects (excluding bonus points)

  • Overall 55%
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What We Do

Academics

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