Total Fees

RM39,143

  • Level

    Diploma

  • Duration

    2 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Bayan Lepas, Pulau Pinang

  • Certification

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Description

The Diploma in Marketing equips students with a solid foundation in marketing and related business development, allowing them to fulfil the demands of their job, progress in their careers as well as develop professionally in the face of dynamic business changes and international networking opportunities. This programme is geared for students who wish to progress into degree programmes in Marketing, Sales, Entrepreneurship and Business. Students will be expected to develop analytical and “applicable” skills so that they can swiftly transfer knowledge and competencies from their respective specialisation into the workplace context. This programme provides an excellent all-round business education and is best suited for those intending to gain a good understanding of all areas of business, especially promotional and marketing practices that may include event and PR activities.

Intake Month(s)

January,April,August

Application Fee RM 250.00
Refundable Deposit RM 300.00
Tuition Fee RM 38,593.00
Grand Total RM 39,143.00

Course Structure

  • Appreciation of Ethics and Civilisations
  • Bahasa Kebangsaan A* / Sustainable Living
  • Integrity and Anti-Corruption
  • Co-curriculum

  • Fundamentals of English
  • English for Academic Purposes
  • Financial Accounting
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Public Speaking
  • Fundamentals of Marketing
  • Introduction to Business and Management
  • Business Mathematics
  • Quantitative Methods
  • Personal Development Skills
  • Business Ethics
  • Fundamentals of Human Resource Management
  • E-commerce Theory and Applications
  • Capstone Project

  • Marketing Communications
  • Service Marketing
  • Retail Marketing
  • Consumer Behaviour
  • Digital Marketing
  • International Marketing
  • Content Marketing
  • Fundamentals of Marketing Research and Analytics

Entry Requirement

  • Pass with minimum of 3 credits

  • Pass with minimum of 3 credits

  • Successful completion of a relevant Certificate programme with at least CGPA 2.00

  • Minimum grade C (CGPA 2.0) in any subjects

  • Minimum 3 credits (3Bs)

  • Equivalent qualifications recognised by Malaysian Government

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