Total Fees

RM39,856

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Online

  • Major

    Business & Management

  • Campus

    Nilai, Negeri Sembilan

  • Certification

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Description

Students will develop an understanding of the key concepts underlying marketing practices, while acquiring the necessary skills to embark on professional marketing careers.

Intake Month(s)

January, May, September

Application Fee RM 600.00
Refundable Deposit RM 500.00
Tuition Fee RM 38,756.00
Grand Total RM 39,856.00

Course Structure

  • Appreciation of Ethics and Civilisations
  • Philosophy and Current Issues
  • Integrity and Anti-Corruption
  • Co-curriculum
  • Bahasa Kebangsaan A*

  • Analytics for Business
  • Business Accounting
  • Business Communication
  • Business Ethics
  • Economic Principles and Issues
  • Entrepreneurship
  • Financial Management
  • Human Resource Issues and Strategies
  • Information Management
  • International Business
  • Marketing Principles
  • Operations Management
  • Organisational Behaviour Management
  • Strategic Management
  • Advanced Financial Decision Making
  • FINTECH
  • Freight Transportation
  • Global Logistic Management
  • International Trade Finance
  • Marketing and Sales Management
  • Service Marketing
  • Staffing Management
  • Training and Development

  • Choose one
  • (Social Entrepreneurship
  • CSR Excellence: Building Responsible Enterprises)

  • Case Analysis
  • Consumer Behaviour
  • Global Marketing
  • Integrated Marketing Communication
  • Managing Innovation and Change
  • Marketing Research
  • New Product and Innovation Management
  • Project Management
  • Marketing Project

Entry Requirement

  • Minimum CGPA 2.0 (Grade C in any two subjects) with a pass in Mathematics and English at SPM level or equivalent qualification.

  • Minimum Grade D in any two A-Level subjects and pass Mathematics and English in SPM, O-Level or equivalent

  • Minimum 5 credits (5Bs) and pass Mathematics and English

  • Minimum CGPA of 2.0 with matriculation/ Pre-university programme

  • Successful Completion of diploma in relevant fields with minimum CGPA of 2.0

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