Diploma in Digital Marketing at SEGi College, Penang

Description

The digital revolution has permanently transformed the marketing landscape, and this programme is designed to meet the evolving needs of both students and working adults by providing in-depth knowledge of digital marketing strategies and enhancing their ability to gain a competitive advantage in the industry. It equips learners with the essential knowledge and skills needed to navigate current marketing challenges and develop into global entrepreneurs. Through a combination of theoretical learning and practical exposure, the programme prepares students to confidently enter the workforce while strengthening their expertise in digital marketing and business.

Intake Month(s)

January, May, September

Application Fee RM 200.00

Refundable Deposit RM 200.00

Tuition Fee RM 34,440.00

Grand Total RM 34,840.00

Course Structure

Principles of Management
Principles of Economics
Financial Accounting 1
Penghayatan Etika dan Peradaban
Bahasa Melayu Komunikasi
Digital Business
Introduction to Marketing
Introduction to Finance and Technology
Bahasa Kebangsaan A*
Growth Mindset
Data Analysis
Introduction to Digital Marketing
Consumer Behaviour
Introduction to Advertising

Digital & Service Marketing
Digital Personal Selling
Social Media Marketing
Integrity and Anti-Corruption
Search Engine Optimization
Marketing Management
Integrated Marketing Communication
Co-Curriculum: Sustainability Thinking
Digital Marketing Research
Ethical Issues in Marketing
Web Designing
International Marketing

Entry Requirement

Pass with minimum of 3 credits

Pass with minimum of 3 credits

Successful completion of a relevant Certificate

Minimum 3 credits

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