Total Fees

RM34,840

  • Level

    Diploma

  • Duration

    2 year(s)

  • Study Mode

    Full-Time

  • Major

    Business & Management

  • Campus

    Penang

  • Certification

    SEGI CollegePenang

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Description

The digital revolution has permanently transformed the marketing landscape, and this programme is designed to meet the evolving needs of both students and working adults by providing in-depth knowledge of digital marketing strategies and enhancing their ability to gain a competitive advantage in the industry. It equips learners with the essential knowledge and skills needed to navigate current marketing challenges and develop into global entrepreneurs. Through a combination of theoretical learning and practical exposure, the programme prepares students to confidently enter the workforce while strengthening their expertise in digital marketing and business.

Intake Month(s)

January, May, September

Application Fee RM 200.00
Refundable Deposit RM 200.00
Tuition Fee RM 34,440.00
Grand Total RM 34,840.00

Course Structure

  • Principles of Management
  • Principles of Economics
  • Financial Accounting 1
  • Penghayatan Etika dan Peradaban
  • Bahasa Melayu Komunikasi
  • Digital Business
  • Introduction to Marketing
  • Introduction to Finance and Technology
  • Bahasa Kebangsaan A*
  • Growth Mindset
  • Data Analysis
  • Introduction to Digital Marketing
  • Consumer Behaviour
  • Introduction to Advertising

  • Digital & Service Marketing
  • Digital Personal Selling
  • Social Media Marketing
  • Integrity and Anti-Corruption
  • Search Engine Optimization
  • Marketing Management
  • Integrated Marketing Communication
  • Co-Curriculum: Sustainability Thinking
  • Digital Marketing Research
  • Ethical Issues in Marketing
  • Web Designing
  • International Marketing

Entry Requirement

  • Pass with minimum of 3 credits

  • Pass with minimum of 3 credits

  • Successful completion of a relevant Certificate

  • Minimum 3 credits