BA (Hons) Advertising and Digital Marketing Communications at SEGi College, Penang

Description

This stimulating degree is designed to develop students ability to identify market trends, understand consumer behaviour, and create impactful, attention-grabbing campaigns. It combines modules in customer insight, brand management, and social media with real-world industry briefs from organisations such as the Institute of Direct and Digital Marketing, providing valuable practical experience. The programme blends established marketing theory with cutting-edge digital advertising practice, and is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM), offering exemptions from their examinations. As one of the first degrees of its kind in the UK and unique in Malaysia, it provides a strong foundation for a career in modern advertising and digital marketing communications.

Intake Month(s)

January, May, September

Application Fee RM 350.00

Refundable Deposit RM 200.00

Tuition Fee RM 50,428.00

Semester/Trimester Fee RM 15,958.00

Grand Total RM 66,936.00

Course Structure

Principles and Practice of Marketing
Introduction to Advertising
Financial Aspects of Marketing and PR
Introduction to Digital Marketing
Creative Content Marketing
Personal and Professional Development
Brand Management
Philosophy and Current Issues (Local and International Students)
Penghayatan Etika dan Peradaban (Local Students)
Bahasa Melayu Komunikasi 2 (International Students)
Introduction to Economics for Business

Research Methods (MET)
Global Marketing Management
Media Planning and Buying
Advertising Campaign Management
Integrated Marketing Communications Management
Creative Project
Customer Insight
Marketing Research
Effective Listening / Bahasa Kebangsaan A
Integrity and Anti-Corruption
Marketing for Business Application
Financial Accounting for Business

Social Marketing
Direct and Digital Marketing Strategy
Social Media and Analytics
Critical Approaches to Advertising
Corporate Communications
Dissertation (MET)
Co-curriculum: Sustainability Thinking

Entry Requirement

Minimum grade C in any 2 subjects including Accounting and Finance requires Grade C+ in 2 subjects

Minimum of CC/DD in any subject

Minimum 5 credits

Successful completion of a relevant Foundation / Pre-U programme

Successful completion of a relevant Diploma programme

AUSMAT with min ATAR 60

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