Total Fees

RM66,936

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full-Time

  • Major

    Business & Management

  • Campus

    Penang

  • Certification

    SEGI CollegePenang

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Description

This stimulating degree is designed to develop students’ ability to identify market trends, understand consumer behaviour, and create impactful, attention-grabbing campaigns. It combines modules in customer insight, brand management, and social media with real-world industry briefs from organisations such as the Institute of Direct and Digital Marketing, providing valuable practical experience. The programme blends established marketing theory with cutting-edge digital advertising practice, and is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM), offering exemptions from their examinations. As one of the first degrees of its kind in the UK and unique in Malaysia, it provides a strong foundation for a career in modern advertising and digital marketing communications.

Intake Month(s)

January, May, September

Application Fee RM 350.00
Refundable Deposit RM 200.00
Tuition Fee RM 50,428.00
Semester/Trimester Fee RM 15,958.00
Grand Total RM 66,936.00

Course Structure

  • Principles and Practice of Marketing
  • Introduction to Advertising
  • Financial Aspects of Marketing and PR
  • Introduction to Digital Marketing
  • Creative Content Marketing
  • Personal and Professional Development
  • Brand Management
  • Philosophy and Current Issues (Local and International Students)
  • Penghayatan Etika dan Peradaban (Local Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Introduction to Economics for Business

  • Research Methods (MET)
  • Global Marketing Management
  • Media Planning and Buying
  • Advertising Campaign Management
  • Integrated Marketing Communications Management
  • Creative Project
  • Customer Insight
  • Marketing Research
  • Effective Listening / Bahasa Kebangsaan A
  • Integrity and Anti-Corruption
  • Marketing for Business Application
  • Financial Accounting for Business

  • Social Marketing
  • Direct and Digital Marketing Strategy
  • Social Media and Analytics
  • Critical Approaches to Advertising
  • Corporate Communications
  • Dissertation (MET)
  • Co-curriculum: Sustainability Thinking

Entry Requirement

  • Minimum grade C in any 2 subjects including Accounting and Finance requires Grade C+ in 2 subjects

  • Minimum of CC/DD in any subject

  • Minimum 5 credits

  • Successful completion of a relevant Foundation / Pre-U programme

  • Successful completion of a relevant Diploma programme

  •  AUSMAT with min ATAR 60