Bachelor of Arts (Honours) in Business Management with a specialism in Business Economics at Asia Pacific University of Technology and Innovation (APU)

Description

The Bachelor of Arts (Honours) in Business Management (Business Economics) is an undergraduate programme designed to equip students with a strong foundation in business management combined with analytical and economic decision-making skills. The programme integrates core business disciplines with economic principles, covering key areas such as management, marketing, accounting, business strategy, market analysis, and global economic environments. Through a combination of theoretical learning and practical application, students develop critical thinking, analytical reasoning, and the ability to evaluate business performance using economic frameworks. The programme also emphasises data interpretation, policy analysis, and strategic decision-making in both local and global contexts, preparing students to understand how economic forces influence organisational success. Through case studies, research-based projects, and industry-relevant exposure, graduates are well-prepared to pursue careers in business management, consulting, finance, and corporate strategy, or to progress into further studies in business and economics.

Intake Month(s)

July, September, November

Application Fee RM 800.00

Refundable Deposit RM 500.00

Tuition Fee RM 104,500.00

Grand Total RM 105,800.00

Course Structure

Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
People Management
Business Economics
Fundamentals of Accounting
Marketing
Business Law
Fundamentals of Entrepreneurship

Behavioural Science in Organisations
Digital Marketing
Innovation Process
Business Research Methods
Delivering Customer Value
Managing Finance
Internship

Venture Building
Global Marketing
Managing People and Performance

Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum

Year 1
Introduction to Management
Year 2
Operations Management
E-Business Management
Business Ethics and Governance
Applied Artificial Intelligence for Business
Intermediate Microeconomics for Business
Intermediate Macroeconomics and Policy
Year 3
Strategic Management
Project Management
Managing Change
Enterprise Resource Planning
Investigations in Business Management
Managing International Supply Chain
Final Year Project
Applied Business and Managerial Economics
International and Development Economics for Managers

Entry Requirement

Minimum grade C (CGPA 2.00) in two subjects at STPM level and a pass in English and Mathematics at SPM Level or its equivalent

Minimum of CC/DD in any two subjects at A-Level, with a pass in English and Mathematics at SPM/O-Level/IGCSE level or its equivalent

Minimum 5 credits (Grade B) with a pass in Mathematics and English

Successful completion of a relevant Foundation programme with CGPA 2.00

Minimum CGPA of 2.00

Successful completion of a relevant APU Diploma programme

Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

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