Bachelor of Arts (Honours) in Business Management with a specialism in Business Economics at Asia Pacific University of Technology and Innovation (APU)

Description

The Bachelor of Arts (Honours) in Business Management (Business Economics) is an undergraduate programme designed to equip students with a strong foundation in business management combined with analytical and economic decision-making skills. The programme integrates core business disciplines with economic principles, covering key areas such as management, marketing, accounting, business strategy, market analysis, and global economic environments. Through a combination of theoretical learning and practical application, students develop critical thinking, analytical reasoning, and the ability to evaluate business performance using economic frameworks. The programme also emphasises data interpretation, policy analysis, and strategic decision-making in both local and global contexts, preparing students to understand how economic forces influence organisational success. Through case studies, research-based projects, and industry-relevant exposure, graduates are well-prepared to pursue careers in business management, consulting, finance, and corporate strategy, or to progress into further studies in business and economics.

Intake Month(s)

July, September, November

Application Fee RM 800.00

Refundable Deposit RM 500.00

Tuition Fee RM 104,500.00

Grand Total RM 105,800.00

Course Structure

No subject combinations or course structure available for this course.

Entry Requirement

No entry requirements available for this course.

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