Total Fees

RM41,740

  • Level

    Postgraduate

  • Duration

    Full Time: 1+ ; Part Time: 2.5 year(s)

  • Study Mode

    Full Time\Part Time

  • Major

    Business & Management

  • Campus

    Bukit Jalil, Kuala Lumpur

  • Certification

    Asia Pacific University of Technology and Innovation (APU)

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Description

The Master of Science in Digital Marketing is a postgraduate programme designed to equip students with advanced knowledge and practical competencies required to succeed in the rapidly evolving digital marketing landscape. The programme integrates theoretical frameworks with industry-relevant applications, covering key areas such as digital strategy, consumer behaviour, marketing analytics, branding, and digital campaign management, with a strong emphasis on emerging technologies such as artificial intelligence in marketing. Delivered through a combination of coursework and project-based learning, students develop critical thinking, analytical capabilities, and the ability to design and implement effective digital marketing strategies across global markets. The programme also emphasises the use of data-driven tools and cross-cultural insights, ensuring graduates are well-prepared to pursue careers in digital marketing management, social media strategy, and marketing analytics or to advance into leadership roles within the global marketing industry.

Intake Month(s)

Full Time: August, Part Time: June, August

Application Fee RM 800.00
Refundable Deposit RM 500.00
Tuition Fee RM 40,440.00
Grand Total RM 41,740.00

Course Structure

  • Consumer Behaviour and Branding in Digital Age
  • Marketing and Sustainability in the Age of Globalisation
  • Behavioural Science, Social Media & Marketing Analytics
  • Design Thinking
  • Managing Creativity and Innovation
  • Statistical Decision Making
  • Strategic Marketing Management
  • Digital Campaigns Management
  • Artificial Intelligence (AI) in Marketing
  • Research Methodology
  • Digital Marketing Tools and Trends
  • Project

Entry Requirement

  • Successful completion of a relevant Bachelor’s degree in related fields with CGPA 2.50, or its equivalent qualification as accepted by the Senate
  • Successful completion of a Bachelor’s degree in related fields with CGPA 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment
  • Successful completion of a Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment
  • Successful completion of a Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses
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