Master of Science in Digital Marketing at Asia Pacific University of Technology and Innovation (APU)

Description

The Master of Science in Digital Marketing is a postgraduate programme designed to equip students with advanced knowledge and practical competencies required to succeed in the rapidly evolving digital marketing landscape. The programme integrates theoretical frameworks with industry-relevant applications, covering key areas such as digital strategy, consumer behaviour, marketing analytics, branding, and digital campaign management, with a strong emphasis on emerging technologies such as artificial intelligence in marketing. Delivered through a combination of coursework and project-based learning, students develop critical thinking, analytical capabilities, and the ability to design and implement effective digital marketing strategies across global markets. The programme also emphasises the use of data-driven tools and cross-cultural insights, ensuring graduates are well-prepared to pursue careers in digital marketing management, social media strategy, and marketing analytics or to advance into leadership roles within the global marketing industry.

Intake Month(s)

Full Time: August, Part Time: June, August

Application Fee RM 800.00

Refundable Deposit RM 500.00

Tuition Fee RM 40,440.00

Grand Total RM 41,740.00

Course Structure

No subject combinations or course structure available for this course.

Entry Requirement

No entry requirements available for this course.

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