Bachelor in Marketing (Honours) in collaboration with HELP University at Disted College

Description

DISTED’s Bachelor in Marketing (Honours) programme is designed to prepare students for key roles in driving business success through marketing. It provides a strong foundation in essential marketing theories and practices, with early exposure to marketing analytics. Learners gain insights into both traditional and digital advertising, integrated communication strategies, pricing applications, and the social impact of marketing. In line with Malaysia’s Higher Education Blueprint 2015–2025, the programme equips graduates to become globally minded corporate citizens, ready to thrive in diverse marketing environments.

Intake Month(s)

January, May, August

Application Fee RM 400.00

Caution Fee RM 300.00

Tuition Fee RM 59,895.00

Grand Total RM 60,595.00

Course Structure

Financial Accounting 1
Principles of Microeconomics
Principles of Management
Business Statistics
Information Technology for Business
Management Accounting 1
Principles of Macroeconomics
Business Law
Principles of Marketing

Consumer Behaviour
Digital Marketing
Business Finance
Managing Human Resources
Product Management
Distribution & Logistics Management
Sales Management
Business Analytics for Decision Making
Introduction to Operations Management
Elective

Integrated Marketing Communications
Strategic Global Marketing
Marketing Research
Services Marketing
Graduation Project
Competitive Marketing Planning & Strategy
Innovative Product Development & Management
Elective

Appreciation of Ethics and Civilizations
Philosophy and Current Issues
Communicative Malay Language 2 (International)
National Language A or A Gen Career in Malaysia and Beyond, or Integrity and Anti-Corruption Course
Co-Curriculum – Event Management 2

(Year 2 Electives: Choose 1) Asian Entrepreneurship & Innovation
Asian Business Environment
Retail Management
International Economics
Brand Management
(Year 3 Electives: Choose 1) International Business Law
Corporate Policy and Strategy
Strategic Marketing Relationship
Business Ethics & Social Responsibility
Managing People Across Cultures
Strategic International Business Management
B2B Marketing

Entry Requirement

Minimum Grade C (CGPA 2.00) in any TWO subjects

Minimum CGPA of 2.00

Successful completion of a relevant Foundation with CGPA 2.00

Successful completion of a relevant Diploma programme with CGPA 2.00

Minimum ATAR 50

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