Total Fees

RM82,800

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Bukit Damansara, Kuala Lumpur

  • Certification

    HELP University

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Description

The Bachelor in Marketing (Honours) at HELP University is a three-year undergraduate degree that provides students with a solid foundation in business and a comprehensive understanding of modern marketing and its role within organisations and the wider economy. The programme equips students with essential skills in consumer behaviour, digital marketing, e-commerce, strategic planning, decision making, critical thinking and communication to respond effectively to the dynamic and technology-driven business environment. Specialised tracks such as Digital Business and E-Commerce allow students to tailor their learning to current industry needs, while practical coursework and projects prepare graduates for diverse career opportunities in marketing, brand management, digital and social media marketing, sales, market research and business analytics. HELP University｡ｯs industry-relevant curriculum and expert faculty support students in gaining the knowledge and confidence to contribute meaningfully to the evolving world of marketing and business.

Intake Month(s)

January, February, May, August, October

Administration Fee RM 1,800.00
Tuition Fee RM 81,000.00
Grand Total RM 82,800.00

Course Structure

  • Financial Accounting 1
  • Management Accounting 1
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Information Technology for Business
  • Business Law
  • Principles of Management
  • Principles of Marketing
  • Business Statistics
  • Business Finance
  • Managing Human Resources
  • Business Analytics for Decision Making
  • Consumer Behaviour
  • Distribution & Logistics Management
  • Sales Management
  • Product Management
  • Digital Marketing
  • Introduction to Operations Management
  • Integrated Marketing Communications
  • Strategic Global Marketing
  • Marketing Research
  • Competitive Marketing Planning & Strategy
  • Services Marketing
  • Innovative Product Development and Management
  • Graduation Project

  • International Economics
  • Principles of Web Design
  • Marketing Analytics
  • Digital Payment and Security
  • International Business Law
  • Cyberlaw and Ethics
  • Asian Entrepreneurship & Innovation
  • Asian Business Environment
  • Managing People Across Cultures
  • Corporate Policy & Strategy
  • Strategic International Business Management
  • Business Ethics & Social Responsibility
  • e-Commerce Strategies
  • Retail Management
  • Social Media Marketing
  • Mobile Marketing
  • Digital Product Management
  • Search Marketing

Entry Requirement

  • Minimum Grade C (GP 2.0) in any TWO subjects
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