Total Fees

RM50,365

  • Level

    Postgraduate

  • Duration

    1 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Iskandar Puteri, Johor

  • Certification

     University of Southampton Malaysia

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Description

This specialist UK master’s course enables students to develop the skills needed for a career in digital marketing. The programme is delivered by academics who combine research with expert knowledge, ensuring that the latest developments in the field are incorporated into the learning experience. Students are well prepared to enter the industry, equipped with the in-demand skills required for success in digital marketing.

Intake Month(s)

September

Refundable Deposit RM 3,500.00
Tuition Fee RM 46,865.00
Grand Total RM 50,365.00

Course Structure

  • Building Customer Insight
  • Integrated Marketing Communication Design
  • Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility
  • Research Methods for Marketing
  • Digital Analytics
  • Digital Marketing Strategy
  • Dissertation for Marketing, or Marketing Practice Based Dissertation

Entry Requirement

  • Successful completion of a relevant Bachelor Degree programme with CGPA 3.0.

  • IELTS 6.5 overall, minimum 6.5 in reading and writing and 6.0 in listening and speaking (or equivalent)
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What We Do

Academics

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