Total Fees

RM67,458

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full time

  • Major

    Business & Management

  • Campus

    Subang Jaya, Selangor

  • Certification

    SEGi CollegeSubang Jaya

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Description

The BA (Hons) Advertising and Digital Marketing Communications programme at SEGi College is a comprehensive degree designed to equip students with the skills to analyse trends, understand consumer behaviour, and create impactful marketing campaigns, preparing them for careers in the digital marketing industry. The programme covers key areas such as brand management, customer insight, and social media, combining marketing theory with digital practice. Through industry-based projects and practical assignments, students gain real-world experience. Accredited by professional bodies, graduates benefit from exemptions and are well-prepared for roles in advertising, branding, and digital communications.

Intake Month(s)

January, May, September

Application Fee RM 500.00
Refundable Deposit RM 300.00
Tuition Fee RM 46,200.00
Facilities Fees (Total) RM 4,500.00
External Exam Fee RM 15,958.00
Grand Total RM 67,458.00

Course Structure

  • Principles and Practice of Marketing
  • Introduction to Advertising
  • Financial Aspects of Marketing and PR
  • Introduction to Digital Marketing
  • Creative Content Marketing
  • Personal and Professional Development
  • Brand Management
  • Philosophy and Current Issues
  • Introduction to Economics for Business

  • Research Methods (MET)
  • Global Marketing Management
  • Media Planning and Buying
  • Advertising Campaign Management
  • Integrated Marketing Communications Management
  • Creative Project
  • Customer Insight
  • Marketing Research
  • Marketing for Business Application
  • Financial Accounting for Business

  • Social Marketing
  • Direct and Digital Marketing Strategy
  • Social Media and Analytics
  • Critical Approaches to Advertising
  • Corporate Communications
  • Dissertation (MET)

  • Penghayatan Etika Dan Peradaban
  • Effective Listening / Bahasa Kebangsaan A*
  • Co-Curriculum: Sustainability Thinking
  • Integrity And Anti-Corruption

Entry Requirement

  • Minimum grade C (CGPA 2.0) in two subjects

  • Minimum of DD in 2 subject

  • Minimum 5 credits

  • Minimum CGPA of 2.50 with credit in Mathematics at SPM/O-Level

  • Minimum CGPA of 2.50 with credit in Mathematics at SPM/O-Level

  • Minimum CGPA of 2.50 with credit in Mathematics at SPM/O-Level

  • Minimum ATAR 60
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What We Do

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