Diploma in Marketing at SEGi College, Subang Jaya

Description

The Diploma in Marketing programme at SEGi College is a comprehensive programme designed to equip students with essential knowledge, skills, techniques, and ethical understanding required to implement effective marketing strategies for products and services, preparing them for careers in various marketing fields. The programme covers key areas such as market analysis, consumer behaviour, branding, and digital marketing, enabling students to develop analytical and creative skills. Through practical learning and case studies, students gain real-world experience. Graduates are prepared to identify opportunities, define target markets, and execute strategic marketing plans in diverse business environments.

Intake Month(s)

January, May, September

Application Fee RM 500.00

Refundable Deposit RM 300.00

Tuition Fee RM 31,900.00

Facilities Fees (Total) RM 4,500.00

Grand Total RM 37,200.00

Course Structure

Digital Business
Principles of Economics
Financial Accounting 1
Data Analysis
Principles of Management
Introduction to Finance and Technology
Introduction to Marketing
Operations Management

Digital Marketing
Organisational Behaviour
Business Ethics
E-Commerce
Marketing Management
Consumer Behaviour
Service Marketing
Product Innovation and Management
Social Media Marketing

International Business
Marketing Research
Human Resource Management

Entry Requirement

Pass with minimum of 3 credits

Pass with minimum of 3 credits

Successful completion of a relevant Certificate programme with CGPA 2.0

Minimum 3 credits

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