Total Fees

RM66,883

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full time

  • Major

    Mass Comm & Media

  • Campus

    Kuala Lumpur

  • Certification

    University of Greenwich

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Description

This stimulating degree is designed to develop students ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give student practical experience.

Intake Month(s)

January, May, September

Application Fee RM 500.00
Administration Fee RM 3,925.00
Refundable Deposit RM 300.00
Tuition Fee RM 46,200.00
External Exam Fee RM 15,958.00
Grand Total RM 66,883.00

Course Structure

  • Principles and Practice of Marketing
  • Introduction to Advertising
  • Financial Aspects of Marketing and PR
  • Introduction to Digital Marketing
  • Creative Content Marketing
  • Personal and Professional Development
  • Brand Management
  • Introduction to Economics for Business

  • Research Methods (MET)
  • Global Marketing Management
  • Media Planning and Buying
  • Advertising Campaign Management
  • Integrated Marketing Communications Management
  • Creative Project
  • Customer Insight
  • Marketing Research
  • Effective Listening / Bahasa Kebangsaan A
  • Integrity and Anti-Corruption
  • Marketing for Business Application
  • Financial Accounting for Business

  • Social Marketing
  • Direct and Digital Marketing Strategy
  • Social Media and Analytics
  • Critical Approaches to Advertising
  • Corporate Communications
  • Dissertation (MET)
  • Co-curriculum: Sustainability Thinking

  • Falsafah dan Isu Semasa
  • Penghayatan Etika dan Peradaban

Entry Requirement

  • Pass with a credit in Maths

  • Pass with a credit in Maths

  • A Related SKM Level 5 certificate in a related field or equivalent

  • Pass with a minimum grade of CGPA 2.5 including grade C in any 2 subjects or quivalent

  • Minimum of two passes in any subject including a Credit in Maths

  • Minimum of 5 credits including Maths

  • Successful completion of a relevant Matriculation / Pre-U programme with a minimum of CGPA 2.5

  • Successful completion of a relevant Foundation / Pre-U programme with a minimum of CGPA 2.5

  • Successful completion of a relevant Diploma programme with a minimum of CGPA 2.5

  • Minimum ATAR 60

  • MQA-APEL T6
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What We Do

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