Total Fees

RM66,960

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Social Sciences & Humanities

  • Campus

    Petaling Jaya, Selangor

  • Certification

    SEGi University

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Description

The Bachelor of Arts (Hons) in English and Public Relations is a prestigious dual major programme that prepares students to become skilled public relations professionals with strong English language proficiency. The English component explores the relationship between language and society and the analysis of literary texts, while the public relations component provides knowledge and skills for planning PR campaigns, creating speeches and written communications using linguistic and literary features. The programme offers agile creative expertise, practical learning, a diverse syllabus and close industry collaboration through the “Industry into Classroom” approach, where students join real projects under the guidance of academic and industry experts. It provides a multicultural learning environment with students from over 90 nationalities and is accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia.

Intake Month(s)

January, May, September

Application Fee RM 500.00
Administration Fee RM 1,000.00
Refundable Deposit RM 300.00
Tuition Fee RM 58,960.00
Facilities Fees (Total) RM 6,200.00
Grand Total RM 66,960.00

Course Structure

  • Introduction to Communication Theory
  • English for Business Correspondence
  • English Grammar
  • Academic English
  • Public Speaking
  • Introduction to Mass Communication
  • Introduction to Linguistics
  • Introduction to Literature
  • General Psychology

  • Principles of Public Relations
  • English Phonetics and Phonology
  • Sociolinguistics
  • Strategies and Practices in Public Relations
  • Event Management
  • Introduction to Drama
  • Business Ethics
  • Law and Ethics in Mass Communication
  • Creative Writing
  • Crisis Management
  • Quantitative and Statistical Methods
  • Entrepreneurship
  • Environmental Management and Technology

  • Desktop Publishing
  • Research Methods
  • Public Relations and Media Writing
  • Media Relations and Publicity
  • Public Opinion and Propaganda
  • American and European Literature
  • Research Project
  • Internship

  • Philosophy and Current Issues
  • Appreciation of Ethics and Civilization
  • Bahasa Kebangsaan A (for local students without credit for BM in SPM) or Effective Learning
  • Sustainable Development

Entry Requirement

  • Pass with a minimum of Grade C (CGPA 2.00) in any 2 subjects, and a credit in English at SPM or equivalent

  • Full pass (Grade D) in 2 subjects, and a credit in English at SPM or equivalent

  • Minimum of 5Bs

  • Minimum CGPA 2.00, and a credit in English at SPM or equivalent

  • Minimum CGPA 2.00, and a credit in English at SPM or equivalent

  • Minimum CGPA 2.00, and a credit in English at SPM or equivalent
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What We Do

Academics

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