Bachelor of Mass Communication (Honours) (ODL) at SEGi University, Kota Damansara

Description

The Bachelor of Mass Communication (Hons) – ODL is a flexible programme tailored for adult learners, focusing on mass communication across media such as newspapers, magazines, radio and television. It equips students with professional skills and strategic thinking through hands-on training using advanced equipment and industry-relevant software, covering both creative and management areas. The programme offers a blended learning mode that supports self-paced study anytime and anywhere to balance work and life, while providing in-depth learning, nine electives, 24/7 digital library access and free online courses. With the “Industry into Classroom” approach, students gain real-world experience through industry projects guided by academic and industry experts, and earn a full university qualification with peer networking opportunities.

Intake Month(s)

January, May, September

Application Fee RM 500.00

Administration Fee RM 5,500.00

Refundable Deposit RM 300.00

Tuition Fee RM 42,810.00

Facilities Fees (Total) RM 2,700.00

Grand Total RM 51,810.00

Course Structure

TITAS / Bahasa Melayu Komunikasi 2
Hubungan Etnik / Pengajian Malaysia 3
Bahasa Kebangsaan A / Effective Listening
Personal Health Management
Pengurusan Ko-Kurikulum

Understanding Broadcasting
Understanding Journalism
Communication English
Understanding Public Relation
Integrated Marketing Communication
Corporate Communication
Creative Writing
Media Technology & Practices
Understanding Advertising
Psychology in Communication
Managing Media and Business
Social Media and PR Practices
Sociology of Media & Culture
Public Opinion and Propaganda
Mass Comm. & Stories of Mass Media
Media Law, Power & Public Opinion
Creative & Innovative Publishing
Theory and Principles of Communication
Business Ethics
Environmental Management & Technology
Entrepreneurship Development
Communication & Campaign Management
Research Methods
Media Relations and Publicity (PR)
Industrial Training
Research Project
Public Relations and Media Writing (PR)
Strategies and Practices in Public Relations (PR)

Entry Requirement

Minimum Grade C (CGPA 2.00) in any 2 subjects, with a credit in English at SPM level or equivalent.

Successful completion with a minimum CGPA of 2.00 and a credit in English at SPM level or equivalent.

Successful completion with a minimum CGPA of 2.00 and a credit in English at SPM level or equivalent.

Successful completion of a Diploma programme with a minimum CGPA of 2.00 and a credit in English at SPM level or equivalent
OR a Diploma in Media and Communication or its equivalent.

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