Total Fees

RM72,210

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Mass Comm & Media

  • Campus

    Petaling Jaya, Selangor

  • Certification

    SEGi University

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Description

The Bachelor of Mass Communication (Hons) is a dynamic programme that immerses students in the field of mass media, covering areas such as newspapers, magazines, radio, television and film. It equips learners with professional skills and theoretical knowledge essential for success in the industry, combining creativity and management while providing hands-on experience using state-of-the-art equipment and industry-relevant software. The programme offers specialisations in Advertising, Broadcasting and Public Relations, allowing students to tailor their studies to their interests and career goals, with a comprehensive curriculum and a wide selection of elective courses. It adopts an “Industry into Classroom” approach, enabling students to participate in real industry projects under the guidance of academic and industry experts. Supported by a diverse international learning environment, the programme is accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, opening up diverse career opportunities in mass communication.

Intake Month(s)

January, May, September

Application Fee RM 500.00
Administration Fee RM 1,000.00
Refundable Deposit RM 300.00
Tuition Fee RM 64,210.00
Facilities Fees (Total) RM 6,200.00
Grand Total RM 72,210.00

Course Structure

  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication
  • Mass Communication & Stories of Mass Media

  • Media Law, Power & Public Opinion
  • Entrepreneurship
  • Theory and Principles of Communication
  • Business Ethics
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods
  • Social Media and Public Relation Practices
  • Public Opinion and Propaganda
  • Creative Writing

  • Communication & Campaign Management
  • Environmental Management & Tech
  • Elective 1
  • Elective 2
  • Elective 3
  • Research Project
  • Industrial Training

  • Philosophy and Current Issues
  • Appreciation of Ethics and Civilization
  • Bahasa Kebangsaan A (for local students without credit for BM in SPM) or Effective Learning
  • Sustainable Development

  • Advertising Elective: Advertising Copywriting & Digital Publishing, Advertising Strategies & Planning, Internet Advertising & Management
  • Public Relations Elective, Media Relations and Publicity, Media Relations and Media Writing, Strategies and Practices in Public Relations
  • Broadcasting Elective, Documentary Feature Production, Managing Television Program and Production, TV and Online Broadcast Journalism

Entry Requirement

  • Minimum Grade C (CGPA 2.00) in any 2 subjects, with a credit in English at SPM level or equivalent.

  • Minimum 5B6s.

  • Successful completion with a minimum CGPA of 2.00 and a credit in English at SPM level or equivalent.

  • Successful completion with a minimum CGPA of 2.00 and a credit in English at SPM level or equivalent.

  • Successful completion of a Diploma programme with a minimum CGPA of 2.00 and a credit in English at SPM level or equivalent
  • OR a Diploma in Media and Communication or its equivalent.
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What We Do

Academics

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