Bachelor of Arts (Honours) Marketing (3+0), University of Hertfordshire, UK at INTI International College, Subang Jaya

Description

This programme aims to provide students with the knowledge and understanding necessary to equip them for a career in marketing management, product management, service delivery, or marketing insight. Each level includes modules that build on each other in the fields of marketing, communications, data/insights and employability. There is a strong emphasis in this degree on data analysis and entrepreneurship. Students specialising in Marketing programme will also be equipped with practical skills required for an increasingly digital landscape.

Intake Month(s)

January, April, August

Application Fee RM 400.00

Refundable Deposit RM 500.00

Tuition Fee RM 89,474.00

Grand Total RM 90,374.00

Course Structure

Economics for Business
English for Business Studies 1
English for Business Studies 2
Essentials Skills in Marketing
Preparing for Professional Success
Principles of Marketing
Introduction to Marketing Communications
Content Creation
Digital Landscape
Understanding Data

Managing People
Enhancing Employability in Marketing
E-Portfolio and Employer Relations
Consumer Behaviour
Digital Marketing in Practice
Marketing Insights
Analysis and Planning
Social Media and Social Influence
Marketing Research
Innovation and Business Model Design

The Future of Marketing
Branding and Communications Strategy
Digital Venture Creation
Global Marketing
Agency Practice and Management
Strategic Product Management

Appreciation of Ethics and Civilisation
Philosophy and Current Issues
Bahasa Kebangsaan A* / Design Thinking
Corporate Social Responsibility and Community Engagement
Integrity and Anti-Corruption

Digital Economy and Integrated Marketing Communications OR
Dissertation - Marketing

Entry Requirement

Minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics

Minimum of 2 full A-Level passes (80 UCAS points) and Grade C in Mathematics (SPM/O Level).

Minimum 5 credits (5Bs) including at least a pass in Mathematics and a credit in English

Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, or a credit in Mathematics at SPM / equivalent.
A credit in English at SPM / equivalent

Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.00*, or a credit in Mathematics at SPM / equivalent.
A credit in English at SPM / equivalent

Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12

Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics

Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor

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