Bachelor of Arts (Honours) Advertising and Digital Marketing (3+0), University of Hertfordshire, UK at INTI International College, Subang Jaya

Description

This programme integrates the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to equip students with the knowledge and skills needed for a career in advertising and digital marketing, whether on the client side or within creative agencies. This programme strikes a balance between academic underpinning and the creative and digital skills required for employment. Students will be expected to engage at a strategic level in campaign planning, whilst also acquiring practical skills such as copywriting, video editing, and basic digital design, alongside knowledge of and the practical application of marketing technology.

Intake Month(s)

January, April, August

Application Fee RM 400.00

Refundable Deposit RM 500.00

Tuition Fee RM 89,474.00

Grand Total RM 90,374.00

Course Structure

Content Creation
Digital Landscape
Economics for Business
English for Business Studies 1
English for Business Studies 2
Essential Skills in Marketing
Introduction to Marketing Communications
Preparing for Professional Success
Principles of Marketing
Understanding Data

Advertising Concepts and Creativity
Campaign Insights
Analysis and Planning
Consumer Behaviour
Digital Experience
Enhancing Employability in Marketing
E-Portfolio and Employer Relations
Managing People
Marketing Research
Social Media and Social Influence

Agency Practice and Management
Branding and Communications Strategy
Digital Analytics and Social Media Monitoring
Global Marketing
Managing the Customer Journey
The Future of Marketing

Appreciation of Ethics and Civilisations
Philosophy and Current Issues
Bahasa Kebangsaan A* / Design Thinking
Corporate Social Responsibility and Community Engagement
Integrity and Anti-Corruption

Integrated Marketing Communications and Strategic Product Management
Dissertation – Marketing

Entry Requirement

Minimum of 2 passes at Grade C+ (GP 2.33) and credit with Mathematics equivalent to SPM

Minimum of 2 full A-Level passes (80 UCAS points) and Grade C in Mathematics (SPM/O Level).

Minimum 5 credits (5Bs) including at least a pass in Mathematics and a credit in English

Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, or a credit in Mathematics at SPM / equivalent.
A credit in English at SPM / equivalent

Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.001, or a credit in Mathematics at SPM / equivalent.
A credit in English at SPM / equivalent.

Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12

Minimum 24 points with at least 4 points for SL English and 4 points for SL Mathematics.

Equivalent qualification to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor.

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