Total Fees

RM86,880

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full time

  • Major

    Business & Management

  • Campus

    Kuching, Sarawak

  • Certification

    Swinburne University of Technology Sarawak Campus

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Description

Marketing professionals need to understand their markets, research customers’ needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.

Intake Month(s)

March, September

Tuition Fee RM 86,880.00
Grand Total RM 86,880.00

Course Structure

  • Financial Information for Decision Making
  • Marketing and the Consumer Experience
  • Contemporary Management Principles
  • Economics for Business Decision Making
  • Business Digitalisation
  • Creative Mindset and Entrepreneurship
  • Consumer Behaviour
  • Marketing and Innovation

  • Business for Sustainability, Social Change and Impact
  • Marketing Research and Analytics
  • International Business Operations
  • Ethics of Innovation
  • Frontiers in Digital Marketing
  • Integrated Marketing Communication
  • Asian Regionalism & Global Business
  • Business, Society and Sustainability

  • Sustainable Business Practice
  • Marketing Strategy and Planning
  • Leadership Practice and Skills
  • Global and Digital Marketplaces
  • Business Consulting Project
  • Marketing Insights
  • Project Management Essentials
  • Sustainable International Business Strategy

  • Integrity and Anti-Corruption (All students)
  • Penghayatan Etika dan Peradaban (Malaysian students only)
  • Bahasa Kebangsaan A (Malaysian students who do not have SPM BM credit)
  • Philosophy and Current Issues (All students)
  • Service Learning (All students)

Entry Requirement

  • Minimum of 2Ps in STPM including Mathemathics or Additional Mathemathics

  • Pass with minimum 5Bs including Mathemathics or Additional Mathemathics
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What We Do

Academics

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