Bachelor of Business (Management and Digital Media) at Swinburne University of Technology Malaysia

Description

The Bachelor of Business (Management and Digital Media) is designed to equip students with the knowledge and skillsets needed by managers for a career in business management complemented with the discipline of design. Graduates will be able to combine research, creative design thinking and industry relevant technical skills in a range of multimedia design applications all the while having a more critical and collaborative mindset to develop shared understandings with diverse others within and across organizations.

Intake Month(s)

March, September

Course Structure

Marketing and the Consumer Experience
Contemporary Management Principles
Typography
Imaging for Narrative and Storyboards
Financial Information for Decision Making
Creative Mindset and Entrepreneurship
User Interface Design
Typography for Screen and Motion

Business Digitalisation
Business, Society, and Sustainability
Digital Design
Brand and Identity Design
Economics for Business Decision Making
Organisational Behaviour
Concepts and Narratives
Digital Video Camera Techniques

Sustainable Business Practice
Digital Management and the Future of Work
Digital Video Compositing
Motion Design New Technologies
Strategic Planning
Motion Graphics Project
Motion Design Capstone Project

Integrity and Anti-Corruption (All students)
Penghayatan Etika dan Peradaban (Malaysian students only)
Bahasa Kebangsaan A (Malaysian students who do not have SPM BM credit)
Philosophy and Current Issues (All students)
Service Learning (All students)

Entry Requirement

Minimum of 2Ps in STPM including Mathemathics or Additional Mathemathics

Pass with minimum 5Bs including Mathemathics or Additional Mathemathics

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