Bachelor of Arts (Honours) in Hospitality and Tourism with a specialsim in Hospitality Innovation at Asia Pacific University of Technology and Innovation (APU)

Description

The Bachelor of Arts (Honours) in Hospitality and Tourism with a specialism in Hospitality Innovation is designed to provide students with a thorough understanding of the context, nature, role, and significance of global hospitality and tourism activities, preparing them for leadership roles in the industry. The programme blends practical skills with management theories to develop expertise in hospitality and tourism operations, supervision, and global business management. In the first year, students are introduced to the industry and foundational education for self-development, while the second year focuses on operational and supervisory skills to prepare students for leading others. The final year emphasizes research and global business management skills, enabling graduates to lead in a dynamic environment. Graduates will contribute to the rapidly growing hospitality and tourism industry by applying problem-solving, strategic thinking, and lifelong learning skills to support socio-economic development.

Intake Month(s)

March, July, November

Application Fee RM 800.00

Refundable Deposit RM 500.00

Tuition Fee RM 104,180.00

Grand Total RM 105,480.00

Course Structure

Computer Applications
Business and Communications Skills
Digital Thinking and Innovation
Basic Statistics
Fundamentals of Entrepreneurship
Fundamentals of Accounting
Introduction to Global Hospitality and Tourism Industry
Business Events Management for Hospitality and Tourism Industry
Cultural Heritage Management
Human Resource Management for Hospitality and Tourism Industry

Business Research Methods
International Cuisine
Food and Beverage Service
Hygiene and Sanitation
Front Office Management
Housekeeping Management
Customer Service Management for Hospitality and Tourism Industry
Legal Aspects in Hospitality and Tourism Industry
Ticketing and Computer Reservation System
Tourism Economics

Marketing for Hospitality and Tourism Industry
Managing Travel and Tour Services
Project in Global Hospitality and Tourism Management
Internship**

Appreciation of Ethics and Civilisation
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum

Current Issues in Tourism Industry
Hospitality Leadership
Hotel Innovation Management

Entry Requirement

Minimum of 2 passes in STPM with Grade C (GP 2.0) in any subjects

Minimum of 2 passes (Grade A–D) in A-Level subjects

Minimum 5 credits (5Bs)

Minimum CGPA of 2.0 in the relevant Foundation programme

Successful completion of a relevant Foundation programme (minimum CGPA of 2.0)

Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

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