The Bachelor of Business Administration (Hons) programme is designed to provide students with comprehensive knowledge and practical skills in business and management, preparing them for careers across diverse industries or progression into advanced business studies. The programme covers essential areas such as management, accounting and finance, marketing, human resource management, information technology, and management science, while also integrating digital competencies required in today’s digital-driven economy. Through case studies, interactive learning, and industry exposure, students develop critical thinking, leadership, communication, and decision-making skills essential for effective business operations in global and digital marketplaces. Emphasising both academic knowledge and real-world application, the programme ensures graduates are well prepared to pursue professional careers or further studies in business and related fields.