Master of Science in International Business Communication at Asia Pacific University of Technology and Innovation (APU)

Description

The Master of Science in International Business Communication programme is designed to provide students with comprehensive knowledge of international and intercultural communication. It equips students with an understanding of how culture influences communication in global business settings and develops the ability to conduct interdisciplinary analyses of business communications across diverse international environments. Graduates will gain the skills necessary to navigate complex cross-cultural interactions, enhance organizational communication strategies, and contribute effectively to multinational business operations.

Intake Month(s)

April, August, December

Application Fee RM 800.00

Refundable Deposit RM 500.00

Tuition Fee RM 38,800.00

Grand Total RM 40,100.00

Course Structure

Technology
Culture and People: A Global Perspective
Marketing and Sustainability in the Age of Globalisation
Behavioural Science
Social Media and Marketing Analytics
Communication Theory and Practice
International
Business Communications and Competencies
Planning Business Communications Campaign
New Media Industries and Technologies
Statistical Decision Making
Research Methodology
Managing Crisis Communications
Project

Entry Requirement

Bachelor’s degree in related fields with a minimum CGPA of 2.50, or a CGPA of 2.00 subject to a rigorous internal assessment
or a Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 with relevant working experience subject to a rigorous internal assessment
or a Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 without relevant working experience subject to passing pre-requisite courses, all as accepted by the Senate.

Contact With Us