Total Fees

RM27,300

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Hospitality, Tourism & Event Management

  • Campus

    Miri, Sarawak

  • Certification

    Curtin University Malaysia

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Description

The Bachelor of Marketing and Tourism and Hospitality at Curtin Malaysia provides an intensive, focused pathway designed to prepare students for success in two dynamic industries. Upon completion, students gain a strong foundation in tourism development, event management, hotel operations, and marketing strategies, while developing essential skills in communication, critical thinking, and problem-solving. The programme includes opportunities for industry engagement and real-world projects, allowing students to apply knowledge in practical settings. Graduates are well-prepared for diverse careers locally and internationally, equipped with the expertise, confidence, and readiness needed to excel in tourism, hospitality, marketing, and related business sectors.

Intake Month(s)

February, July

Tuition Fee RM 27,300.00
Grand Total RM 27,300.00

Course Structure

  • Financial Decision Making
  • Markets and Legal Frameworks
  • Communication
  • Culture and Indigenous Perspectives in Business
  • Strategic Career Design
  • Analytics for Decision Making
  • Consumer Behaviour
  • Principles of Tourism
  • Hospitality and Events

  • Marketing Across Borders
  • Managing Social Media Platforms
  • Hospitality Experience
  • Managing Tourism Destinations
  • Entertainment Industry Essentials
  • Marketing Intelligence
  • Marketing for Tourism
  • Hospitality and Events
  • Digital Marketing and E-Commerce

  • Contemporary Issues in Tourism Management
  • Hospitality Management
  • Services Marketing
  • Creating Content and Marketing Briefs
  • Responsible Tourism Management
  • Strategic Marketing
  • Business Internship
  • Enhancing Your Business Mind
  • Business Study Tour

  • Introductory Economics
  • Introduction to Finance Principles
  • Introduction to Business Information Systems
  • Discovering Marketing
  • Business and Sustainable Development

Entry Requirement

  • Minimum 2 grade C+ (CGPA 2.33) and grade C (CGPA 2.0) in any 3 subjects

  • Minimum of DD/E in any 3 subjects

  • Minimum 5 credits (5B6s)

  • Minimum CGPA of 2.5

  • Minimum ATAR 70

  • Minimum 24 points

  • IELTS: 6.0 (no individual band below 6.0)
  • TOEFL IBT: 68 (W-21, L-13, R-13, S-18)
  • SPM 1119 English: C
  • GCE ｡ｮA｡ｯ Level: E
  • GCE ｡ｮO｡ｯ Level: C

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