Total Fees

RM81,900

  • Level

    Undergraduate

  • Duration

    3 year(s)

  • Study Mode

    Full Time

  • Major

    Business & Management

  • Campus

    Miri, Sarawak

  • Certification

    Curtin University Malaysia

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Description

The Bachelor of Management and Marketing combines behavioural science and creativity to equip students with the skills to engage audiences and achieve business objectives. The programme covers international and digital marketing, pricing, promotion, distribution, and competitor and customer analysis, enabling students to predict demand and develop effective strategies. Students gain hands-on experience with social media management and other digital marketing tools, while industry engagement provides real-world insights. The curriculum is developed in collaboration with professional bodies, including the Institute of Marketing Malaysia, ensuring graduates possess up-to-date, in-demand skills. This prepares students for dynamic careers in marketing, branding, and digital communication.

Intake Month(s)

February, July

Tuition Fee RM 81,900.00
Grand Total RM 81,900.00

Course Structure

  • Financial Decision Making
  • Markets and Legal Frameworks
  • Communication
  • Culture and Indigenous Perspectives in Business
  • Strategic Career Design
  • Analytics for Decision Making
  • Organisational Behaviour
  • Consumer Behaviour

  • Business and Sustainable Development
  • Marketing Across Borders
  • Managing Social Media Platforms
  • Safety and Environmental Health Law
  • Human Resource Management Introduction
  • International Management
  • Entrepreneurship
  • Marketing Intelligence
  • Digital Marketing and E-Commerce

  • Managing Change
  • Strategic Management
  • Services Marketing
  • Creating Content and Marketing Briefs
  • Business Ethics
  • Strategic Marketing
  • Business Internship
  • Enhancing Your Business Mind
  • Business Study Tour

  • Introductory Economics
  • Introduction to Finance Principles
  • Introduction to Business Information Systems
  • Principles of Tourism
  • Hospitality and Events
  • Discovering Marketing
  • Hospitality Experience

Entry Requirement

  • Minimum 2 grade C+ (GPA 2.33) and 1 grade C (GPA 2.0) in any 3 subjects

  • Minimum of DD/E in any 3 subjects

  • Minimum 5 credits (5B6s)

  • Minimum CGPA of 2.5

  • Minimum ATAR 70

  • Minimum 24 points

  • IELTS: 6.0 (no individual band below 6.0)
  • TOEFL IBT: 68 (W-21, L-13, R-13, S-18)
  • SPM 1119 English: C
  • GCE 'A' Level: E
  • GCE 'O' Level: C
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What We Do

Academics

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